SoftSheen-Carson Dark and Lovely Ultra Vibrant Permanent Hair Color Go Intense Hair Dye for Dark Hair with Olive Oil for Shine and Softness, Golden Blonde

TDLR: It really makes my hair very very black. The black that I searching for.I was always went with their Jet Black but It's not black at all, my hair is still obviously brownish black not jet black. They should stop advertise as jet black seriously. I stuck with it for 7 months only because this brand offers very minimal smell and No black stain which is deal a breaker for me. I try to do more research if they offer another options for black which from my research they do have 3 different options of black so I ask AI which one is the darkest. And AI told me to go with this one. Price is almost double from the other 2. They should be good and worth my money. lol It's barely cover my head but came out satisfying. My reddish brown is finally gone. I'm so happy. Very minimal smell. I have to cover my grey hair every 2 months. Finally I found something that I will stick with.

My color did not come out as bright as pictured on the box my hair is really dark so I may have needed a lifter. Any who I am extremely happy with the product and results, it is indeed a very pretty red.

Great quality of hair dye, did not give me any headache. The smell is not bad either.

Dark and lovely colors and makes hair really soft and vibrant.

Personally, I like this dye and I will purchase it again. I have Locs in my hair and I brought 4 boxes because my Locs are on the thicker side. We opened all 4 boxes but only used 3 1/2. I let it sit for 35 minutes but some areas were still black so next time I will sit a little longer. My hair was a little dry after dyeing but that is expected.

The bottle got super warm and it took over and hour to turn black. It's wasn't even black it was like a really dark brown. When I opened it the product burst all over my sink. I threw it away. Never buying from them again.

I have always loved Dark and Lovely products.

I use to have my hair coloured st the salon, but started to do my own color last year. I have dreadlocks and I recently cut 6” to bring them back to shoulder length. My natural hair color is black, but have been wearing a dark blonde color for awhile. I also have gray that frames my face and some throughout the locs. The last color used was burgundy and it was a different brand.I truly like the color shown on the box and when looking at the expected color on the back of the box I was excited about using this color. Because my hair is locked, I had to use 2 boxes to get full coverage. To try to achieve a lighter color I decided to leave the color in fir 50-55 minutes. After washing, I could see some of the blonde, but it was nothing like the dark to golden color on the back of box. My gray was covered only 50% which was also disappointing. I can say after washing and conditioning my hair was soft. I know some products do leave my locs a little brittle. I’m on the fence about recommending since the color may work better in natural (non-loc) or straight/permed hair. I may give the product another try, if so, I would need to use 3 boxes, leave on longer, and try a lighter color.