Oligo Professionnel - Blacklight Violet Shampoo - Sulfate-Free Purple Shampoo for blondes - Vegan - Eliminate Yellow Tones - Refresh Faded Highlights - Argan oil - Hydrating Formula - 8.5oz

I’ve always loved the ashy blonde hair look, but I unfortunately was not blessed with ashy hair. My naturally hair color has a red undertone so after the first few weeks after getting my hair dyed it would start turning a brassy golden blonde which drove me up a wall. I tried dozens of products to stop it, but until I started using this shampoo nothing seemed to help! Now my hair stays the ashy/icy looking blonde color that I’ve been obsessed with between every hair appointment! I’m so happy I found this and will never use any other product again!

Started using this product to keep the yellow out of my hair. I love the moisture level in my hair, the shine. Most of all the value. Most definitely will keep ordering it.

This is the purple shampoo recommended to me by my hairstylist for blonde maintenance. A little bit goes a long way, especially if you use it as a second wash after a cheaper shampoo. Works great, feels great, smells great!

This definitely extends the life of my highlights. Keeps the yellow tone out of my blonde hair and is probably the best purple shampoo I’ve used out of all the brands I’ve tried including Oribe, Bumble and Bumble, and other high end salon brands.

I only use once a week. It may dry out hair if used more but I have thin hair so I am cautious. Works great to keep out the unwanted brassy tone

Works very well to counter gold/yellow tones in blonde hair. Rate it a 5 - highest rating. Good value too.

Great product! Works great with grey!!

I am 36 and VERY silver headed. One of the most challenging things about letting my silvers come in has been finding the right purple shampoo. This is it for me. I use it once a week and leave it on for 5-10 min. It brightens and shines my hair right up. In the summer sometime I use it a second time during the week without letting it soak to counteract sun and pool wear an tear.