3rd Edition Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) Paperback – 28 Jan. 2014

Mind blowing book - a must read for any SaaS company - or in fact any company looking at developing a disruptive product.I actually read this as a result of it being referenced in another book (unfortunately I can't remember which one!), but my word this is worth the purchase. Having actually run a fairly "groundbreaking" product (partnermarketing.com) for the last 5 years - a lot of this book speaks to the challenges we've faced - and it was great to see that we've overcome them in ways Geoffrey described (with a lot of new ideas thrown in too).Well worth a read if you run any business looking to innovate

Good book that explains the product innovation cycle in a clear (albeit simplified) framework. It has a rightful place in the business innovation literature as a "must read". Only caveat of course is that it could lull the reader into thinking that this process is easy to manage as this analysis benefits hindsight bias (like almost all business books). One may find that the chasm crossing approach is quite chaotic and difficult to foresee by the entrepreneur as the industry structure is usually still rapidly evolving in the early years.

Excellent classic management book - still highly relevant to all start-up businesses.

I really enjoyed reading this book , i dont work in the hi tech industry but the relevance to marketing spans into other industries. Well worth the reading if you are working in or associated with a sales or marketing environment.

From venture investor point of view, this book has real practical value and resonated well with some of problems we face when managing portfolio companies. As usually, this is one of key risk in providing growth capital when the company can not accelerate sales.

Simply a must read for any start-up that wants to accelerate in the high technology field. Well written book and opens your mind on how marketing strategy should work.

A good concept especially for someone starting in tech marketing industry. I am working to build a something which is relatively new concept, so I can see the parallels and the way it draws on the numerous examples. I think the area which I didn't quite like (hence the 3 stars instead of 4) was the length of the book. Otherwise a good read, certainly worth a look for high tech marketers & product managers.

Not actually containing anything innovative for people who already work in this area, is does a good job of pulling together a vision of marketing and development strategy for clueless upper management, who won't read this, just give it to their staff. (which is exactly what the book says don't do).