Clairol Blonde It Up, Permanent High Lift No Bleach, Platinum Blonde

This has worked really well on me, I was surprised by the level of lift I got and I only left it on for half an hour because I was strapped for time - you can leave it on for 30-60 minutes. I only applied to my roots and the next 3 inches down, this is where my roots were very very dark and the next 3 inches were very orange (through not toning previous bleach job). All of it is now a uniform light blonde. I'm impressed. I wasn't expecting that. It does have a very slight yellow tinge but that's okay, it's no more yellow than how real bleach would leave it, in fact it's probably a bit less yellow than bleach would have it as tbg bleach often makes mine more orange - its honestly good I would not be embarrassed to go out with it the colour it currently is. That's a feeling I've never had with bleach haha. Nevertheless I have the toner from the same brand which I will use today. Hopefully that is as good a product as this is.Hair condition has been left nice, I was complimented on the shine (for the first time in a long time) by my mother yesterday, i did it yesterday, when I woke up this morning before combing it was still soft and shining after sleeping on it. I don't think there's been any damage (but bare in mind i did not put it on the ends) but time will tell on that front. So far it seems a lot better than bleaching!So far I'm very impressed all in all, with every aspect, and plan to use this for my roots going forward. Bleach has really done a number on my hair, so hopefully those days are over.I've always liked nice and easy products, my issue with them is they have a really bad habit of changing formulas. So you find one you like and then they go and change the formula for no reason whatsoever and all of a sudden its awful for you! As I want to use this one long term now for blonding I can only hope and pray they don't go Changing this formula. Clairol - if its not broke please you don't need to fix it! Great product

This really is very good considering it’s not bleach! I would say it lifted about 2-3 levels.

Good dye for blondes without the harsh chemicals, no burning of scalp, easy to put on.

I felt the need to write an honest review because I PANICKED when I washed this out as I thought my hair turned ginger, but I added a bit of purple shampoo and then blow dried it and it's gone such a lovely even colour, (i didn't do the roots though so can't say whether they would go orange from the heat of the scalp, but the instructions said to do the roots last so as long as thats followed should be okay)Would defo use again as I've had many a dodgy bleach job and my hair doesn't feel like straw after, it feels great after conditioning

Really good nice blone

Not at all productive. Blonde wasn’t particularly effective. Easy to get another in the high street for a lower price.

I never give reviews....Ever! BUT I'm compelled to on this occasion. This stuff is magic!I've been dyed my hair pink, rose gold and more recently purple. It was looking messy and I wanted an even base to put a lilac dye on. Used this and I am amazed! Can't believe the results! I'm not going to bother putting a colour on it as I'm so pleased with the blonde it has given me! I'm buying more so I have a stock pile!

You need to have the window open the bleach is so strong. Didn't cover one inch greys AT ALL. But not many box dyes do so I expected that to some degree. It's also a very drippy product. Put towels everywhere it will fly off your head and ruin clothes and furniture if your not careful. Three stars forIt did make my hair an EVEN colour all over. Big plus. It did damage my hair BUT with extra conditioning from now till the near future this can be managed. Lastly it's a good price.I wouldn't use this brand again but everyone's different. For some reason it wouldn't let me upload a photo possibly because I didn't want my face in the pic.