PROTECT AND SHINE - AminoGlycine Complex safeguards your hair's integrity.
BRASS FREE CONFIDENCE - Use Shimmer Lights Mask for a cool, neutral tone.
PARABEN FREE PERFECTION - Natural ingredients for guilt-free beauty.
ELEVATE YOUR BLONDE GAME - Achieve up to 5 levels lighter without bleach!
GLOSSY FINISH GUARANTEED - Enjoy a radiant, shiny look that turns heads.
Clairol Blonde It Up is a permanent high lift hair color that lightens hair up to 5 levels without bleach, utilizing advanced AminoLift Technology and an AminoGlycine Complex to protect and condition your hair while delivering a glossy finish. The product is paraben-free and comes in a 200ml unit, ensuring a vibrant, long-lasting platinum blonde look.
Specifications
Manufacturer
Wella
Package dimensions
16.4 x 9.2 x 6.2 centimetres
Package Weight
0.23 Kilograms
Item dimensions L x W x H
6 x 9.4 x 16.1 centimetres
Brand
Clairol
Colour
Platinum Blonde
Format
Liquid
Speciality
Natural
Language
English
Product Dimensions
6 x 9.4 x 16.1 cm; 230 g
ASIN
B09NL9VCBH
Have a Question? See What Others Asked
Can i use as highlights with my highlight cap?
Does this colour cover grey hair
Can I use this product before dying my hair red? I'm dark brown
Can I use this on dark hair to lighten my hair and then use red dye over it?
Reviews
4.2
All from verified purchases
R**U
Perfect lift
This has worked really well on me, I was surprised by the level of lift I got and I only left it on for half an hour because I was strapped for time - you can leave it on for 30-60 minutes. I only applied to my roots and the next 3 inches down, this is where my roots were very very dark and the next 3 inches were very orange (through not toning previous bleach job). All of it is now a uniform light blonde. I'm impressed. I wasn't expecting that. It does have a very slight yellow tinge but that's okay, it's no more yellow than how real bleach would leave it, in fact it's probably a bit less yellow than bleach would have it as tbg bleach often makes mine more orange - its honestly good I would not be embarrassed to go out with it the colour it currently is. That's a feeling I've never had with bleach haha. Nevertheless I have the toner from the same brand which I will use today. Hopefully that is as good a product as this is.Hair condition has been left nice, I was complimented on the shine (for the first time in a long time) by my mother yesterday, i did it yesterday, when I woke up this morning before combing it was still soft and shining after sleeping on it. I don't think there's been any damage (but bare in mind i did not put it on the ends) but time will tell on that front. So far it seems a lot better than bleaching!So far I'm very impressed all in all, with every aspect, and plan to use this for my roots going forward. Bleach has really done a number on my hair, so hopefully those days are over.I've always liked nice and easy products, my issue with them is they have a really bad habit of changing formulas. So you find one you like and then they go and change the formula for no reason whatsoever and all of a sudden its awful for you! As I want to use this one long term now for blonding I can only hope and pray they don't go Changing this formula. Clairol - if its not broke please you don't need to fix it! Great product
E**9
Much better than LIVE hair dye
I've used LIVE in the past and my hair was so damaged by it so I thought I'd use this to lift a dyed light brown. My roots were grey. The light brown lifted to a lovely blonde colour which I'd never got with the LIVE ice blonde etc. My roots were yellowy but I knew that would happen as they were gray. I was lifting to add a silver colour on anyways - so I added that and the colour was fab! I definitely use this again as my hair felt great after and didn't fall out.
J**.
Great product , safe lift !!
Great lift and in great condition after using, always keep a few in stock. Love this product
S**O
very effective, but very brassy
this is the only way i have managed to get black box dye out of my hair - it’s incredibly effective at lightening your natural colour and removing/lightening past dyes. the only downsides are that it feels very hot and slightly stingy when in your hair, and the final results are quite brassy. the toner helped a bit, but not completely.
L**N
AMAZING
I used this out of pure curiosity… I am a full bleach root normally but saw this and thought it would have to be healthier for my hair and scalp than bleach. My natural hair is a dark brown with lots of warmth.At best, I was expecting a dark golden root that I’d have to go over with 6% bleach … to say I’m impressed is an understatement!!! I left it on for about 30 mins and it lifted my small root to match the rest of my hair. My head tingled but didn’t burn or itch. My hair feels good after it like I’ve not done anything to it. Definitely worth it and i think I’ll be sticking to this going forward.
L**N
Doesn't work
Didn't lift colour at all, I'd understand if I had dark hair but I have blonde hair already!
N**G
Great quality
Absolutely amazing! Lifted my hair from brown to blonde and zero dryness or damage
E**A
Very strong bleach smell. No good on greys at all.
You need to have the window open the bleach is so strong. Didn't cover one inch greys AT ALL. But not many box dyes do so I expected that to some degree. It's also a very drippy product. Put towels everywhere it will fly off your head and ruin clothes and furniture if your not careful. Three stars forIt did make my hair an EVEN colour all over. Big plus. It did damage my hair BUT with extra conditioning from now till the near future this can be managed. Lastly it's a good price.I wouldn't use this brand again but everyone's different. For some reason it wouldn't let me upload a photo possibly because I didn't want my face in the pic.
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Vikram D.
The MOLLE sheath is of exceptional quality. Very happy with my purchase.
2 weeks ago
Farhan Q.
The delivery time was excellent, and the packaging was secure.
READ AND FOLLOW INSTRUCTIONS ON ENCLOSED LEAFLET. For colour advice call the Colour Experts on Freephone 0800 028 4177 (UK) or 1800 535909 (Ireland) or visit our website www.clairol.co.uk or www.clairol.ie
Safety Warning
Caution: contains hair colourants. Can cause allergic reaction. Do not apply this product if: - you have ever experienced any reaction after colouring your hair, - you have experienced a reaction to a temporary “black henna” tattoo in the past. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them. Keep out of reach of children. Caution: can cause skin irritation in some individuals. Read and follow instructions on enclosed leaflet. Contains hydrogen peroxide. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them. Wear suitable gloves. This product must not be used for highlighting/ bleaching the eyelashes or eyebrows; to do so may cause blindness. Do not use under the age of 16 or if you have irritated scalp or skin or if you ever experienced reactions after hair highlighting/bleaching. Keep out of reach of children.
Manufacturer Contact Information
Wella, 5 St George's Rd, Wimbledon, London, SW19 4DR, United Kingdom. Wella, 64295 Darmstadt, Germany.
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I only applied to my roots and the next 3 inches down, this is where my roots were very very dark and the next 3 inches were very orange (through not toning previous bleach job). All of it is now a uniform light blonde. I'm impressed. I wasn't expecting that. It does have a very slight yellow tinge but that's okay, it's no more yellow than how real bleach would leave it, in fact it's probably a bit less yellow than bleach would have it as tbg bleach often makes mine more orange - its honestly good I would not be embarrassed to go out with it the colour it currently is. That's a feeling I've never had with bleach haha. Nevertheless I have the toner from the same brand which I will use today. Hopefully that is as good a product as this is.Hair condition has been left nice, I was complimented on the shine (for the first time in a long time) by my mother yesterday, i did it yesterday, when I woke up this morning before combing it was still soft and shining after sleeping on it. I don't think there's been any damage (but bare in mind i did not put it on the ends) but time will tell on that front. So far it seems a lot better than bleaching!So far I'm very impressed all in all, with every aspect, and plan to use this for my roots going forward. Bleach has really done a number on my hair, so hopefully those days are over.I've always liked nice and easy products, my issue with them is they have a really bad habit of changing formulas. So you find one you like and then they go and change the formula for no reason whatsoever and all of a sudden its awful for you! As I want to use this one long term now for blonding I can only hope and pray they don't go Changing this formula. Clairol - if its not broke please you don't need to fix it! Great product"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"E***9"},"datePublished":"4 May 2025","name":"Much better than LIVE hair dye","reviewBody":"I've used LIVE in the past and my hair was so damaged by it so I thought I'd use this to lift a dyed light brown. My roots were grey. The light brown lifted to a lovely blonde colour which I'd never got with the LIVE ice blonde etc. My roots were yellowy but I knew that would happen as they were gray. I was lifting to add a silver colour on anyways - so I added that and the colour was fab! I definitely use this again as my hair felt great after and didn't fall out."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"J***."},"datePublished":"8 May 2025","name":"Great product , safe lift !!","reviewBody":"Great lift and in great condition after using, always keep a few in stock. Love this product"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"S***O"},"datePublished":"21 May 2024","name":"very effective, but very brassy","reviewBody":"this is the only way i have managed to get black box dye out of my hair - it’s incredibly effective at lightening your natural colour and removing/lightening past dyes. the only downsides are that it feels very hot and slightly stingy when in your hair, and the final results are quite brassy. the toner helped a bit, but not completely."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"L***N"},"datePublished":"24 March 2025","name":"AMAZING","reviewBody":"I used this out of pure curiosity… I am a full bleach root normally but saw this and thought it would have to be healthier for my hair and scalp than bleach. My natural hair is a dark brown with lots of warmth.At best, I was expecting a dark golden root that I’d have to go over with 6% bleach … to say I’m impressed is an understatement!!! I left it on for about 30 mins and it lifted my small root to match the rest of my hair. My head tingled but didn’t burn or itch. My hair feels good after it like I’ve not done anything to it. Definitely worth it and i think I’ll be sticking to this going forward."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"1.0"},"author":{"@type":"Person","name":"L***N"},"datePublished":"16 April 2025","name":"Doesn't work","reviewBody":"Didn't lift colour at all, I'd understand if I had dark hair but I have blonde hair already!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"N***G"},"datePublished":"23 March 2025","name":"Great quality","reviewBody":"Absolutely amazing! Lifted my hair from brown to blonde and zero dryness or damage"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"E***A"},"datePublished":"8 February 2024","name":"Very strong bleach smell. No good on greys at all.","reviewBody":"You need to have the window open the bleach is so strong. Didn't cover one inch greys AT ALL. But not many box dyes do so I expected that to some degree. It's also a very drippy product. Put towels everywhere it will fly off your head and ruin clothes and furniture if your not careful. Three stars forIt did make my hair an EVEN colour all over. Big plus. It did damage my hair BUT with extra conditioning from now till the near future this can be managed. Lastly it's a good price.I wouldn't use this brand again but everyone's different. For some reason it wouldn't let me upload a photo possibly because I didn't want my face in the pic."}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.125,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Can i use as highlights with my highlight cap?","acceptedAnswer":{"@type":"Answer","text":"Yes definitely, i shudnt see why not, as long as your hair colour is in the recommended shade to use. Hope this helps. Rebecca."}},{"@type":"Question","name":"Does this colour cover grey hair","acceptedAnswer":{"@type":"Answer","text":"Yea it’s covered my grey hair, but I’m blonde too so it kinda mixes in, looks nice tho"}},{"@type":"Question","name":"Can I use this product before dying my hair red? I'm dark brown","acceptedAnswer":{"@type":"Answer","text":"Yes not too harsh a chemical. Obviously dye darker areas 1st ie roots or ends"}},{"@type":"Question","name":"Can I use this on dark hair to lighten my hair and then use red dye over it?","acceptedAnswer":{"@type":"Answer","text":"yes you can if you are simply using it to lighten up."}}]}]}
