Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention Hardcover – 15 September 2016

Good Encouraging book must readFor self help motivation business growth happiness self fulfillment perfect for enterpreneur and business management and

Some useful information in there but will need something more India based for sure.

I read about Giftology online, after I found some of the author's posts on different blogs. I find the idea of Giftology to be extremely interesting and particularly valid as a top-tier direct marketing strategy to get the best sales people into the door. So I bought the book. Unfortunately, there are very few actionable structures to apply. It feels like the book is selling the philosophy behind Giftology, adding suggestions and ideas on how to apply it. But it's mostly conversational and anecdotal. I was expecting something more structured, with more data and case studies. This is a nice read, I read it all at once. But if you are a marketing strategist looking to expand your activities, it will only stimulate your interest and set you on a path of discovery and not help you to get started with giftology. It's a big sales pitch.

Really enjoyed this book and found its message - to give thoughtfully, unpredictably and creatively - a powerful one indeed. For years I have been struggling with the desire to express gratitude with more than just a "thank you" and the fear of going over the top. Now that I have read Giftology I feel so much more confident. This book has given me both the permission and the framework to express my gratitude in ways that will delight and surprise others. Any business benefit that this brings is, in my book, a bonus.

I loved this book. It's optimistic and practical approach to success through fully appreciating those that you work with and in life generally is brilliant. It's the first time that I have read a business book so fast or been able to describe one as heart warming!

This book is very thought provoking and gives you a lot to think about

Great book, i strongly recommend to read this instant!