For the “Air Rise” one, it is a pale green color as far as the hair rubber looks. But once you use it by rubbing a little on your hands, then proceed to apply to the hair, the color disappears and blends with your hair. It’s a good product. I definitely recommend.

Is this company cruelty free?

It doesn't explicitly say on the product or their website, so I would assume no just to be safe. I also recommend reaching out to their customer service team, which you can do from this link: https://www.mandom.co.jp/en/customer/ (there is an email form towards the bottom of the page)

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Gatsby Leather Moving Rubber Air Rise Hair Wax, English Version, 80 g, 2.8 oz

Gatsby Leather Moving Rubber Air Rise Hair Wax, English Version, 80 g, 2.8 oz

Product ID: 279449034

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Details

Product Benefits
Softening
Hair Type
All
Scent
English
Liquid Volume
2.8 Fluid
Item Form
Wax
Brand
GATSBY

✨Light, soft finish

💨Ultra volume boost

📏Perfect for medium-short styles

Description

💇‍♂️ Elevate Your Style with Gatsby's Magic!

RELIABLE HOLD - Enjoy a solid 7/10 styling power that keeps your look intact without feeling heavy.
SOFT TOUCH FINISH - Achieve a natural look without the crunch—just soft, touchable hair.
VERSATILE STYLING - Ideal for medium to longer hair lengths, giving you the freedom to express your style.
UNLEASH YOUR VOLUME - Transform your hair with a powerful lift that lasts all day.
COMPACT CONVENIENT - Lightweight at just 77.11 g, perfect for on-the-go styling.

Gatsby Leather Moving Rubber Air Rise Hair Wax is a premium styling product designed for medium to longer hair lengths. With a lightweight formula that provides ultra volume and a soft finish, this 80 g wax offers a reliable hold of 7/10, making it the perfect choice for those seeking a natural yet stylish look.