SchwarzkopfKeratin Color Permanent Hair Color, 7.5 Caramel Blonde, 1 Application Professionally Inspired Permanent Hair Dye for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage

I have used Schwarzkopf products since the pandemic and love them. My hair is naturally a very mousy brown, which has darkened from a dishwater blonde over the years. It’s just not a pretty color unfortunately, and thus I have been home coloring since as long as I can remember. Earlier this year I did a stint of red, but then was ready to lift back to blonde, which is my comfort zone. I used the Schwarzkopf BlondeMe blue tinted powder and developer to lift, and then let my hair rest. You can see in my first picture how dark my roots are, and the brassiness of my length. I used the Schwarzkopf 9.1 and let that sit on my roots for about 20mins, then worked it through my lengths, and gave an additional 10 mins processing time. I’m please with the way this blended my roots in, and the overall ash color. It’s a little more gray than I anticipated, but I know that it will fade. I personally like the severe ash color, and feel like it compliments my skin tone. This kit has everything I needed and is reasonably priced. I experienced no skin irritation, and feel like this left my hair in good condition after coloring. Again, I’ve been coloring my hair at home for probably 30 years, so I’m super comfortable with the experience, but I feel like, even if you’re a noob, these kits are simple to use, and I would encourage anyone to take the leap, if you’re looking for a reliable, consistently performing product.

What a wonderful product. My hair has been very damaged since a long illness at the end of last summer. I've been faithfully taking supplements and using biotin and hair regrowth shampoos but my damaged hair still looked very thin and sparse. I bought this color which is just a shade lighter than my natural color and wow! What a difference! My hair looks so much better and feels so much thicker and fuller. It looks healthy again. I highly recommend this hair color.

This is the second time I've used this brand. I've gotten good results. The color is closest to my own hair. Contrary to a comment I read in another review, it doesn't contain bleach; the active ingredient is peroxide which gives a natural color change. Each person's hair reacts differently. I followed instructions to a "T" and was not disappointed. Covers gray, but like all brands (box or salon), the gray coverage doesn't last. I feel I did well with the Schwarzkopf brand, and will continue to use.

This is an excellent product. I have used it many times and will continue to use it. HOWEVER...I learned that it is imperative to open the color kit when it arrives to make sure that all the tubes and bottles are included.I did not do that, and today, when I wanted to color my hair, I discovered that the kit was incomplete and useless.Worse, I can't return it because I missed the return time window. Otherwise, very satisfied - no harsh odor, great color, long lasting.

Do not trust this hair dye. I bought their latest new color to even out my hair as my gray and white grew into my lighter brown. It has literally destroyed my hair. My hair is falling out and breaking. The color I picked had absolutely no red in it. I didn't have red in my own hair. Yet I came out with orange hair, i called the company and the woman told me to use an ash color to cover this. I did that it was just as bad and still red. Just not as orange. I was just about to go on vacation and was horrified with what I was dealing with orange hair. The woman again, told me to try using a darker ash brown, which wouldmake darker than what I had started with with wanting to level out my hair color in the first place. The Hair Salon in Georgia tried using toners to tone down the orange, which just made it a softer orange. But still orange. I ended up being forced to have them dye it brown, in order to try and cover some of it. But even then, the red is bleeding through. My hair is now breaking off and my hair. That is down to my waist. But on the sides of my head, it is only four inches long, dry and frizzy. My hair is totally destroyed, and it's falling out. I now have a bald spot on the back of my head with almost no hair. The company refuses to help me saying they don't know if I was bald to begin with. I would not trust these products. The color I started with, and the color that was on the box are nowhere near, where what the color is that ended up on my head with two different of their products. Use their die at your own risk.

I purchased apricot blonde.The natural color of my hair is strawberry blonde. I am 60 years old so from time to time the darker red comes in and some of the white hairs are coming in.So I wanted to brighten it up and even out the darker and lighter tones… While maintaining natural highlights.I did not want to have an orange head!I wanted to maintain the most natural look since I'm extremely light skinned.And this totally did the trick! The color is perfect! It's not far off from my natural… It's better.I think if you had gray hair or very very light blonde hair it might turn out orange. And if you have darker hair, I'm not even sure if it's strong enough to lighten it.But, if you're a redhead or a strawberry blonde and you want to even out your tones and brighten your color, this is definitely the one for you!The first two photos I added are the after. The third photo is the before.It is a subtle difference but much better!

This product exceeded my expectation. It is everything it says it is and did not dry out or over process my hair. The color was spot on. After using this product I will not use any other kind. I had nothing but compliments across the board. Looked better than a high end color at a salon.