HOT TOOLSPro Artist Black Gold Ionic 1 1/4 Inch Flat Iron - Use as Straightener for Sleek Straight Hair or Use Rounded Edges for Shiny Curls and Waves, Stylist-Preferred Styles

Great quality! My favorite straightener that I’ve ever had and I’ve had it for a year now and it still works just like it did the first use! It doesn’t burn my hair (I keep it on a low temp setting) but it also straightens my best friends hair and her hair is spiral curly like I mean perm curly and it’s as thick as a lions mane! lol she always asks me to bring it over for her to use bc it’s the easiest for her to use. She does use the high temp though for her hair! If you’re considering it but you’re worried, I promise you won’t regret it. It does not pull your hair either. It’s a very smooth glide.

I've used a variety of irons for the last thirty-plus years, and this is THE BEST iron I have every used. It's got great heat and a easy-to-use dial to select the amount of heat you need. I need over 400 degrees for my hair and, on my previous irons, it would take four or five minutes to heat up. Not this one. It goes from zero to 435 degrees in under a minute. Amazing. And it's so smooth, it just glides over my hair. There's never a snag. I get a sleek press that leaves my hair stick-straight. I'm so pleased with it, I'm ordering another one to have as my back-up. I might order two, just to make sure I'm never without one of these irons.

This Hot Tools flat iron exceeded all my expectations! It heats up super fast and glides through my hair effortlessly, leaving it smooth, shiny, and frizz-free in just one pass. I use it both for straightening and creating soft waves, and it works beautifully for both styles.The temperature settings are easy to adjust, and the cord is long and swivel-friendly—perfect for professional use or styling at home. I also love how lightweight it is, which makes it comfortable to use even for longer styling sessions.As someone who works in the beauty industry, I’ve tried many flat irons, and this one definitely stands out for its quality and performance.✅ What I love:Heats up quickly and evenlyLeaves hair shiny and smoothLightweight and easy to handleGreat for both straightening and curlingProfessional resultsHighly recommend it to anyone looking for a reliable, high-quality styling tool!

I have fairly curly and thick hair that I straighten every day. I have tried all kinds of straighteners throughout many years and this has been my favorite hands down! Heats quickly, keeps hair smooth and easy to use for curling if desired. Very much worth the money! Better than the high end brand straighteners I’ve owned!

I just got this on Prime Day and it was kind of an impulse buy. I needed a new hair dryer and thought I might as well replace my straightener that I've had for like 3 years. I used it for the first time this morning and am so mad with myself that I didn't replace my straightener sooner!- fast to heat up- I have long hair that's fine - this worked well and didn't flatten my hair if that makes sense. Just straightened. I was almost hesitant to straighten with my old one because my hair loses so much volume when I do. Not the case here!- Does great for adding subtle movement, I never really have time for a blowout or the skill to do it well, so I used to add in waves/ loose curls but my straightener was pretty wide before. The shape of this one, while slimmer, does amazing at subtly shaping layers and face framing pieces.- speaking of face framing pieces, the old wide straightener ended up making them lay weird. This one does not.- the round exterior shape really helps it glide through my hair, no chatter marks or resistance and the plates are smooth too. I'm sure it'd do well with tighter curls- my hair doesn't feel fried or dry afterward - just smoother.- affordable to boot.

Very nice blades, heats quickly, long cord, automatic turnoff. My only complaint is that the temperature control is easily changed due to its location.

I am beyond impressed with the Hot Tools Pro Artist Black Gold Evolve Ionic Salon Hair Flat Iron! This flat iron has completely transformed my hair routine. It heats up quickly and effortlessly straightens my hair, leaving it smooth, shiny, and frizz-free. The 1-1/4 inch plates are the perfect size for both straightening and adding a bit of wave or curl.The ionic technology makes a huge difference, giving my hair a sleek, long-lasting finish without any heat damage. I’ve noticed that my hair stays smoother for days, even in humid weather. The black gold design is not only stylish but also durable, making it a high-quality tool that I can rely on every time.I appreciate the adjustable temperature settings, allowing me to customize the heat for my hair type. It’s easy to handle, lightweight, and glides effortlessly through my hair. Whether you have thick, curly hair or fine, straight hair, this flat iron is a must-have. I highly recommend the Hot Tools Pro Artist Flat Iron for anyone looking for salon-quality results at home!

I love this straightener. I didn't realize how bad my old one was until I replaced it with this. My hair looks healthier just from this upgrade alone, and it was very affordable! Higher cost does not always mean higher quality.