L'OREAL PARIS Superior Preference Color Care System Dark Brown, 90 Grams

Q: What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

Q: What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Q: Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

Q: What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

Product ID: 98236743

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Details

Colour
Dark Brown
Package Information
Box
Product Benefits
Color Care
Brand
L'Oreal Paris
Item Form
Serum
Hair Type
All

⏳8 weeks fade-defying color

💧Vitamin E enriched conditioner

☀️UV filter protection

Description

💥 Stay bold, stay brilliant—color that won’t quit!

SALON QUALITY SHINE - Achieve a professional, glossy finish that turns heads in minutes.
UV SHIELD TECHNOLOGY - Protects your hair from sun damage, preserving color brilliance even outdoors.
LONG LASTING VIBRANCE - Keeps your dark brown shade fresh and true for up to 8 weeks—no dullness, no brassiness.
ADVANCED COLOR LOCK SYSTEM - Fade-defying colorants combined with a care supreme conditioner for ultimate color retention.
NOURISHING VITAMIN E BOOST - Deeply conditions and strengthens hair while locking in vibrant color.

L'OREAL PARIS Superior Preference Color Care System in Dark Brown delivers up to 8 weeks of fade-defying, vibrant color with a salon-like shine. Enriched with vitamin E and UV filters, this 90-gram formula locks in color brilliance while protecting hair from sun damage, ensuring your dark brown tone stays rich, glossy, and fresh.