MISSION Cooling Hoodie Towel, Evaporative Cool Technology, Cools Instantly When Wet, UPF 50 Sun Protection, Contours Your Head to Stay in Place, Great for Sports, Fitness, Gym

Cooling Performance: This towel actually works. I was skeptical at first, but after soaking it, giving it a quick snap, and throwing the hood over my head, I felt the temperature drop within seconds. Whether I’m at the gym, working outside, or just trying to survive the Vegas heat, this thing delivers real relief. Fit & Feel: The hoodie design is a game-changer. It stays on without slipping, and the material feels soft against the skin — no scratchy fabric or weird chemical smell like some other cooling towels. Light enough to forget it’s there, but effective enough that you don’t want to take it off. Durability & Reusability: I’ve used it multiple times a week, and it’s held up perfectly. No fraying edges, no fading, no loss of cooling power. Just rinse, re-wet, and repeat. Dries fast too, so you’re not carrying around a soggy mess. Versatility: Whether you’re training, hiking, mowing the lawn, or just trying to stay cool between errands, this towel gets the job done. The hood adds sun coverage, which makes it way more useful than a regular towel — especially during peak sun hours. Final Verdict: This isn’t just a towel — it’s gear. If you’re serious about staying cool without looking like you’re wrapped in a rag, this is the move. Lightweight, effective, and surprisingly comfortable. Definitely something I’ll be taking with me all summer.

Use it daily. Work in the sun daily, or a hot warehouse. This thing is amazing. Keeps cool. Every hour I’m soaking. Life saver will be buying two more colorways.

How much you like this towel is going to depend on how you use it and under what conditions... The ideal use is indoors, at home or in an office with no air conditioning. I got it for the Pacific Northwest heatwave and it's absolutely helping keep me cool working from home with no air conditioning. The cooling effect lasts 45 minutes to an hour before I need to rewet it. When I wear it outdoors in direct sunlight, it dries out in 15 minutes. If you're not under direct sunlight, you might get 30 minutes of cooling at best. So this might have some utility if you're going for a quick walk around the block, to get the mail, take out the trash, etc. Don't expect it to hold up for anything longer, like yard work or attending a baseball game. Is it overpriced? Sure. They're charging double what this product is ideally worth, given how useless it is for any kind of extended outdoor use. Even indoors, you need to avoid wearing a neck fan, as that will dry it out super-fast, as will wearing it too close to regular fans. And the whole "snapping" thing seems like a waste of time gimmick. I don't think it makes any difference... might as well yell, "Abracadabra!" for all the good it does. As pointed out in other reviews, the long tails (split design) will be a pain (and possibly dangerous) for anyone who frequently bends over while working. But if you work at a desk, you can just tuck the tails into your shirt and you'll be fine (plus it keeps your chest cooler). Don't get me wrong. This product has value. It's a good idea, but either the company cheaped out on the design or the technology isn't there yet to properly turn it into a hoodie. I'd give it 1 star for outdoor use, but 3.5 rounded up to 4 stars for indoor use. It works pretty good indoors--quite comfortable and pleasant to wear--but having to rewet it every 45 minutes to an hour is annoying. Still, glad I bought it for this heatwave, even if it is overpriced.

It really does get cool and is a great upgrade from the basic cloth. I can wear it under my hat, feel cooled and shielded from the sun as I do yard work etc. When I get back from running the dog, he gets some shave ice & I wrap my head in this (just tie the long sections in a loose knot). Feels great! The cooling seems to last a decent amount of time, but that will depend on the humidity where you are. It's very dry here in southern Nevada. So, it feels super cool, but will dry faster. It works (cools) by evaporation... gotta expect the trade off.

Works great just placed inside some ice water then over my head. Stayed cool for hours or use dry to keep for back of neck from sunburning.

Perfect for wearing underneath working helmet for cooling at 100+ degrees

I tried this for cooling during a backyard ultra. Hour after hour, it was dunked in water then left in an ice chest to cool between laps. It didn’t help that much, particularly on the brain stem. I wore it out on a lap and it actually got warmer so I took it off. I’d look for a shade hat with an ice pocket. That worked better than this.

Last summer I bought a cooling towel by this same company and loved it, so I jumped when I saw this and it didn't disappoint! This was a couple dollars more than some others I saw on here, but the quality is definitely worth the price!