The Best Digital Marketing Campaigns in the World II Paperback – March 28, 2014

Thank you

Totally worthless book. Don't waste your money, it's all available online and the content is soooo minimal.

I don't write reviews often (and hardly ever negative ones at that), but I have to say that I was pretty darn disappointed with this book. I'm writing this review not to insult the author, but to give would-be buyers a reason to pause before purchasing. To be fair, I haven't read the first volume, so perhaps the author used up all the truly remarkable campaigns in that one, but after reading a quarter of this and skimming the rest, I threw the book back on my shelf in frustration. While there are some interesting case studies in here, they are few and far between, and the rest feel like filler. It basically feels like marketing agencies were asked to send in their favorite campaigns and the author simply threw them together, unedited.I read a lot of marketing, business, and personal development books, and this one really missed the mark. If you're looking for a good compilation of out-of-the-box marketing campaigns to inspire you, this is unfortunately not the book for you.

Came one time and looked brand new!

The premise for this book is quite good. I was looking for inspiration, and this book does have it. However, after reading other books on digital marketing, I realize that the most innovative campaigns and many of the most innovative uses of technology were omitted here. A couple of the campaigns described are quite dated as well. Overall though, a worthwhile read.