Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas

Six Seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you you've made your sale. Use the wrong one, and you've lost your opportunity...maybe forever.Choosing the right phrase or slogan is vital to your success. And so is this book. It is the ultimate resource for anyone needing hands-on, instant access to key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organised by category...indexed and cross-referenced for ease of use...loaded with expert advise on how to write copy that sells, this book covers everything including those hard-to-describe product and service qualities and those product/service attributes those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describes service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you 'll find: (1). 5000+ sales phrases for consumer and business-to-business products and services; (2). A copywriter's primer called "10 Basic Rules of Copywriting," with insider tips on usage; (3). A special section on the seven steps to writing winning slogans; and (4). Expert advice on how to target your message to specific audiences. Whether you sell products, ideas, or services...whether you are a novice or an old pro...this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With this book at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."

This is a very simple, but HIGHLY useful book!! This book is filled with "descriptive qualities of products & services". But more than that, this book is a huge time-saver!! I sell antiques on eBay, and having proven-to-sell phrases to describe products is wonderful! There aren't any new earth-shattering phrases in this book, but having them all at your fingertips and arranged in an easy-to-find way, is invaluable. The only downside of this book, is that it is printed on very thin paper (text on the previous page shows through and can make it more difficult to read). Overall, I highly recommend this book. Please mark if you find my review helpful. Thank you so much!

I love language books. Dictionaries. Thesauri. Quotation collections. And collections of words and phrases. I love 'em all.Some are better than others of course. "Phrases That Sell" is a bit on the weak side as these things go.For some reason, the authors try to include short courses on copy and slogan writing. Utter beginners hoping for magic formulas for success might find these things interesting, even helpful. But there's really not much actual information on these two topics that you can cram in less than 30 pages. The quality of the advice is of dubious value. For example do you really need to be told that "[e]very time you create an advertisement or promotion, you have the opportunity to build recognition for your company and product by plugging your corporate or brand name." Uh, why would you create an ad or promotion if not to promote your company? This kind of stuff is just filler, a kind of silly attempt to add value.Practically any list of words or phrases will be helpful to a writer. Just seeing them is enough to start thoughts and associations flowing. However, the phrases here are not, on the whole, well chosen. Many are mediocre and on top of that, old as the hills. The combination is not helpful. Some are so familiar as to be clichés: "younger than springtime" and "you're never too old".Poor writing remains poor writing forever: "it's very sturdy" was hardly inspired copy when it was first written decades ago and it has not gained strength with age.With all those criticisms (and a dozen more that I won't bore you with), why do I suggest considering adding this book to your word kit? Because as hackneyed as some of the phrases are, there are still some thought starters in here. This is not a "must have" book, but for a few dollars, it might come in handy one day.Jerry

A must if you your job involves marketing and selling. This book is very handy and always on my desk. I refer to it several times a day for help and inspiration for selling phrases. This book saves you hours from having to search on the internet because the words and subjects are grouped together. Since using this book I have received many compliments on my writing style and descriptions of products. Highly recommended.I hope that you have found my opinion to be helpful with your decision process to purchase this item. If this is the case, and where Amazon asks if this review helpful, please click "yes". Thank you!

This book was published in 1998 and couldn't be more current for today's marketing oriented world! Today anyone can have a website, can sell something, and millions who never were retailers are now. What makes your product stand out amongst all others is high quality copy writing and this book Phrases That Sell couldn't be more useful. The more I look at the book, the more inspired I am to write killer copy, powerful headlines, lines that call for action. This book is not only timeless, it's super timely. It's a real reference book that you'll actually use. I'm totally sold!

I've had this for some time, finally getting around to writing a review.Found it very useful for writing marketing emails, when I can't think of the right word, or to get ideas for different words and phrases. Same goes for writing sales copy and lord knows I could use some help in that department.I like how the book is broken down into sections, making it much easier to find what I need. Well worth the price and something I refer to often. Would buy again.

I am fairly new to building websites and sometimes when I go to write an article or web page I just draw a blank. And many times my prose is fairly bland. This book has thousands of phrases to help me get going. Not all are applicable to my own particular article at a given time, but many are. And they help to give me ideas for coming up with my own. Very, very helpful to me in writing much more interesting articles.

This is the sequel to Words that Sell. And like most sequels, there's a bit of fluff in it. I gave it a 3 stars instead of a 4 or 5 because the first few chapters are about copywriting and several pages towards the end are single keywords, not phrases as the title indicates. Chapters that actually have selling phrases in them are good--I found many useful phrases that I can use. If you need a handy reference to get your mental juices flowing, its worth buying.

This is a great reference to help you start, get unstuck or percolate ideas for writing. Excellent companion to the simile reference "As One Mad with Wine..."

Great to use in conjunction with AI websites to come up with a great write-up!

I think this book is a great tool for creative writing of headlines. I set myself a target of 100 and write as many as I can on my own then I get this book out (and also words that sell by a different author). I usually get to about 60 on my own and then this book just helps trigger a fantastic flow of other ideas. I would definitely recommend it if you are writing sales letters whether for post or online.

Excellent tool, I use it often!

Writing marketing text? Buy it! It saves hours of time, painfully racking your brains and over use of a thesaurus - everyone will think you are the go-to marketing guru!Easy to use, clearly defined sections, good choice of mediums - up your game with this book and help your marketing stand out from the flock!