Aveda Men Pure-Formance Grooming Clay | Strong Pliable Hold | Matte Finish | Lightweight Hair Styling Clay | 92% Naturally Derived*, 2.5 Ounce

This has been my hair product of choice for a few years now. First picked it up where I get my hair cut & when they stopped carrying the product line I was able to find it here. Back then I had shorter hair and had a faux hawk. I’d blow dry and then use this to style. Held my hair up without being greasy or crunchy. Now I have grown my hair out to a medium/long length with some wave. So my routine now is to towel dry, apply sea salt spray, hand style, let air dry & then use this as a finisher to smooth things out. I’ve also tried the thickening paste, but that can leave my hair a little greasy looking. Pleasant earthy/smokey manly scent, holds well but still workable, with good consistency and matte finish, washes out easily and doesn’t really cause much buildup between washes.

I've been using Bumble & Bumble Sumotech for a couple of years now but when I recently changed my hairstyle, I found myself a little unhappy with the B&B's look and a recent change that made Sumotech smell a little like Noxema, at least to me! So I noticed this Aveda Mens Pure-Formance Grooming Clay at my salon. First, I love the smell--very warm and spicy, kinda like incense, though it is a little strong until you get accustomed to it. (No one ever mentioned the scent unless they were very close so it's not overpowering.) Second, I much prefer the hold of the Aveda Pureformance Clay to the B&B Sumotech. It's a stronger hold but still manages to be softer with no hard "crunchy" hair that you get with some products. I go for a messy look but my hair stays the way I style it all day long with this Aveda product. The Aveda also has a drier look than the Sumotech; after styling dry hair with Sumotech, sometimes my hair would have a wet look. And to top it off, the Aveda product is the same price as the B&B but has an ounce more product so it's more economical. All in all I am very happy with Aveda Mens Pure-Formance Grooming Clay and will be using this as my regular product.

The aveda hair clay smells good and is versatile, you can use it wet or dry and even wet still can obtain a matte look that doesn’t feel gross later in the day like a lot of Layrite stuff

Perfect for textured fringe type look and also just in general side swept ocean look. Towel scrunch/lightly dry hair. Apply sea salt spray after shower when hair is fully wet and then apply very generous amount of this (warm up between hands and scrunch in) and you are good to go- just scrunch a bit until it gets more dry but will leave your hair nice and moisturized in a look where you can keep it for all day with occasional scrunches. Was struggling a bit for the way to apply this but once I figured out that I was just using too little it turned out to be wonderful!

Nobody makes grooming clay like Aveda. I've tried every other brand. This is the only one that looks natural, real matte, doesn't get greasy overnight (the others do), and still looks as good the next morning as the first morning. It holds up to rain well without being stiff, which is pretty impressive. You can continually restyle without losing position, or being forced into one position. This is a fantastic product. Expensive, but you get what you pay for here.

Smells terrible and folks around you notice it.

Been using for my longer pixie style for at least 15 years or more. I have fine straight hair. I rub into scalp in the back of my head to volumize and thicken, and what is left on my hands I rub through my hair. They better never stop making it!!! I love it!! Smells great also! Washes out easily.

This is expensive but it lasts FOREVER. My husband uses it every day and he only buys it about once every 6 months. It is the only hair clay that holds all day but doesn’t look greasy which is really important for him.

Prodotto utilizzato da anni: ottima tenuta senza appiccicare!

Cire que j'utilise quotiennement. Tient bien et ne fait pas grasse.

I love this grooming clay. Excellent hold with a matt finish. Have been using it for years. Not cheap, but lasts ages so good value for money.

My husband loves this product. Just the right amount of hold, not shiny.

Gibt ordentliches aber natürliches Volumen ins Haar, ohne es zu verkleben und fettig zu machen. Volumen sieht sehr natürlich aus, nicht so auftoupiert, wie es teilweise mit Haarpulvern oder sonstigen Volumenpasten oft der Fall ist. Das Haar wirkt auch nicht stumpf wie bei anderen Volumenprodukten. Das Haar wird kompakt geformt, ohne wie ein Block zu wirken, sondern eher locker und trotzdem mit sehr gutem Halt, der den ganzen Tag und auch noch danach anhält. Insgesamt mattes Finish, fast so, als hätte man kein Produkt im Haar. Geruch ist nicht sensationell, aber erfrischend & würzig, bisschen Richtung Rasierwasser gehend, männlich eben, was gut ist. Was auch gut ist, wenn man aus Versehen etwas zuviel reintut, dann verklebt es nicht, man fährt paarmal durchs Haar und der Look passt wieder. Ein wirklich fantastisches Produkt, zumal die Inhaltsstoffe natürlich sind, jedenfalls steht Aveda für relativ chemiefreie Ware. Ich werde es trotz sehr hohem Preis wieder kaufen, habe bislang kein besseres Produkt in den Haaren gehabt. Für meine dünnen (und leider lichter werdenden) Haare das bisher beste Produkt, und ich habe etliche probiert, hier mein Vergleich, aber bitte immer vor dem Hintergrund meiner beschriebenen Haareigenschaften: Sebastian Craft Clay - zu fettig für mich, versträhnt die Haare Redken Clay 20 - dito Fudge Shaping Cream - dito Wella Texture Touch - dito Kevin Murphy Gritty Business - dito Baxter Clay Pomade - zu kiesig, Haar fühlt sich nicht mehr gut an, zuviel versträhnt das Haar ebenso, man muss zu sehr auf die Portionierung aufpassen Schwarzkopf Strandmatte - dito Kevin Murphy Undressed - zu leicht, macht zwar etwas Volumen, aber lässt die Haare viel zu trocken und spröde Kevin Murphy Nichtrider - ein sehr gutes Produkt, aber nicht so gut wie Aveda. Aber geht in die richtige Richtung, vielleicht besser für etwas dichteres & dickeres Haar American Crew Forming Cream - zu wirkungslos, hält nur wenige Stunden American Crew Fiber - bisschen wie KM Nichtrider oben, nur schlechter, da mehr Chemie und vor allem Parabene, in der Wirkung aber auch schwächer wie Nichtrider und wie Aveda sowieso Shan Rahimkhan true volume - zu wenig Halt, wenn man etwas zuviel nimmt, macht es das Haar auch fettig