Uncomparable: The Financial Advisor’s Guide to Standing Out through Niche Marketing

Kristen Luke has compiled her years of experience working with independent financial advisors into this excellent guide to niche marketing. It's an invaluable resource for advisors new to niche marketing or those wanting to refine their niche further. Putting her best practices to work will undoubtedly make marketing easier for advisors and help jump-start or elevate the growth of an advisory practice.

Kristen did a great job on this book. I've been in the business ~25 years and have never niched ... but Kristen is causing lots of conversations at my RIA.

I received a free copy of this book as part of the initial rollout to financial advisors. I have found the book to be a unique guide that truly breaks down every single step to identifying, finding, and connecting with your niche market. Through thoughtful examples and guidance, the author helped me narrow down my niche to exactly the kind of families I want to serve and, more importantly, gave me a roadmap to both find them AND connect with them without feeling like a pushy salesperson. THANK YOU, KRISTEN LUKE! I'm very excited to have this roadmap with me as I grow my RIA.

Luke is a well-known and highly respected marketing expert for financial planners and she has delivered a phenomenal resource that will help firms of all stages and sizes gain the much-needed clarity around their marketing. She sets forth a very straightforward and organized framework for firms to follow to extraordinary success. I can attest to her methods of developing a niche and not wavering. This book will be beneficial to those just starting out, who have been at it a few years and are struggling to see the results they had hoped for, and seasoned advisors who think they have it all figured out. If you want to stop spinning your wheels, pick up a copy today.