Influencer: Building Your Personal Brand in the Age of Social Media Paperback – July 31, 2018

Everything you have ever wanted to know about what it takes to become a financially successful influencer is answered in this book. Brittany goes into every detail you can imagine about what you should charge according to viewer engagement and subscribers. The information contained in "Influencer" can be used for influencers in all industries not just beauty. It's basically the same across the board. It would take hours upon hours (and probably days) of googling to even get 25% of the techniques found in this paperback. Trust me, I've tried and rates are not revealed or spoken about like it's some super secret or something. You will learn about Influencer marketing jargon, how to create a media sheet and why a blog is just as important as having social media. You won't regret purchasing and will learn in literally a couple of days what would otherwise take years to pick up on your own. I feel so much more confident as a future influencer in negotiating my own rates now from reading this book.Some background, I once paid an introductory price of $50 for a $98 "influencer" manual from a "lifestyle" blogger that only contained 30 pages and 80% of it was completely useless to me. At least 10 of those 30 pages were blank pages you were supposed to write "notes" on. The author had done a series of campaigns, so I thought they would be revealing some of their secrets to game. Nope. Needless to say, it was a complete waste of time and I couldn't even tell you where it is now. I felt I got played and it turned me off from the person immensely. I unsubbed from all of their platforms vowing to never again be scammed like that again. You won't with "Influencer". It's really the only book you'll ever need on the subject.

Thus book is so relevant even today in 2025. This makes influencing seem achievable. Brittany provides a great inside scoop from experience that I will be sure to apply to my journey!

I wrote a best seller, The 21 Laws of Influence back in 2004. This topic has fascinated me for a couple of years. I've been reading and exploring the role of 'new influencers' and how to pivot my existing influence and expertise in one field to another that I am equally an expert in, but no where near as well known. In transitioning from corporate expert to fashion, self-tanning, and skin care expert I've been researching, read countless articles and books, and mostly wasted tons of time trying to figure out the business side of Influencers. In reading most books, I actually felt like banging my head on the wall while screaming "Why did they feel motivated to write NOTHING of value while constantly 'pitching' their courses. In fact, more than half are consistent in touting that writing an Amazon best-seller is the absolute best route to influencer status! Since I know this field, and know that most in publishing think this is nonsense, I thought after reading every book: "OH MY WORD! NOOOOOOOO! This can't be correct - it just doesn't seem plausible as a strategy to build any business, much less a good business preposition for the company booking an influencer... Why would they really care if you scammed your way to Amazon best seller status?"Then, thankfully, and FINALLY I found this book! My recommendation: Read it! Take notes. Digest it. If you plan to start this journey, start with this knowledge. Understanding the goals, the strategy and building from there just makes the most sense. Well worth the read. I plan on jump starting with some of what I learned here. I'll let you know how it goes....launching in a couple of weeks :)

Entertainingly written, funny and empowering for women leaves you asking the question why not meAs a 30 something woman starting into the space of digital content creation this was refreshingly honest about the hard work involved, but also formulaic and straightforward on what is required for successCould use an update with new platforms like TikTok

Transitioning to running my blog full-time left me lost with no idea of what my next step would be—there is so much information out there that it can be challenging to discern what is relevant and what is not. Brittany removed the guesswork of it and laid everything out. I am clear about the possibilities and what it will take to accomplish my goals. I love the blunt way the information was presented and the real-life examples and advice from people doing it and doing it well.This is a MUST-READ for anyone in the content creation industry, even if you have been in it for a while.I rated this book five stars because the book is an easy read with loads of helpful information and zero fluff.