Color: Messages And Meanings
Product ID: 76621952
Color: Messages and Meanings, A PANTONE® Color Resource is the follow-up to the PANTONE® Guide to Communicating With Color. This book contains all new material to help you make effective, unique and credible color choices. Based on research and filled with hundreds of color combinations and illustrations, this book presents color expert, Leatrice Eiseman's insights on color and emotion, and addresses how best to integrate these qualities into your work, insuring your intended message is communicated. Experience inspiration through the most effective combinations for communicating moods, ranging from assertive to provocative or intimate, and many other moods. These essential guidelines and illustrations can be applied to so many of your projects... branding, packaging, signage, point-of-purchase, displays, advertising, logos, websites and more. Everything you need to make color work more effectively in your designs, from valuable color information to charts for converting PANTONE solid ink colors to four-color process (CMYK) formulas, is thoughtfully presented. Created for everyone whose color choices are critically important for the success of a project, this book will prove a valuable tool and resource that will enable you to jump-start your imagination, and provide you with the appropriate rationales for making those choices. Review: The impact of colour on brands - Leatrice Eiseman's follow up to the (similar) "Pantone" Guide to Communicating with Color , is a highly skilful analysis of the emotional impact of the ten 'principal' colours -- red, orange, yellow, brown, blue, green, purple, neutrals, white and black -- and many of their shades and nuances. As its a Pantone book, all of the colours are referenced to Pantone numbers, and there is useful discussion of the differences between the variations. Eiseman also includes a useful section outlining how the colour wheel works, and how to make three colour combinations with a dominant, subordinate and accent, before going on to reveal 24 sets of 24 colour combinations, covering a variety of moods from zesty to intimate and from pungent to provocative. All of this is firmly aimed at designers and branders who need to make use of this knowledge in high-value, professional products. That's not to say the book isn't generally attractive and interesting. It is, very much so, supported by gorgeous photography and branding examples, and finished to a very high standard of colour correctness, as you would expect from Pantone. I have both this and the older book. Although they cover some of the same ground, they are worth acquiring separately for the areas of difference. Review: Leatrice... you rock! - I wasn't sure what to expect from this book having already read "Communicating with color" till the pages started falling out. I really thought I was in for more of the same and I was right. HOWEVER! Leatrice, being the great color expert that she is has updated this book with newer associations and rationale behind the changes. She could've just called it; "The Pantone Guide to Communicating With Color Version 2" But how boring is that? Most people know that trends change as do ideals and views on the world around us. Because of this our affinities and associations with colors will also change. Sometimes slightly and sometimes dramatically. Most color books dont really dive into this much, they simply give you some palettes and expect you to keep using them until your clients stop calling. But with this new book not only does Leatrice give a bit more insight to color associative trends but she also ads a section about practical uses in media and point of sale (I know, I know... she kind of did in the last one too). She throws in some interesting little facts and tidbits as well as a few new color wheels for you to mill over. Granted there is a lot of the same, you could almost pull a few paragraphs straight from the last book. But as I mentioned this one is just a bit more up to date. As with the last book this is not a Pro's Guide to color association and theory. What it is, is a fantastically comprehensive guide and reference with plenty of inspirational examples and palettes for you to paw through when you need a creative kick in the pants. If your new to color theory and association, dont miss this book. If your an experienced designer like myself, you probably have "Communicating with Color" and think you dont need this one... Well you probably dont, but the updated palettes and explanations were worth it for me. Besides, she just makes good lookin books! I love having this on my desk, it's got appeal like a Com Arts Annual or something! My only gripe is that I really loved having all the color responses on one page, now they're written in more detail for each color but are found through out the book in their respective sections. The addition of detail is nice but it would've been handy to have them all located in some kind of quick reference page again. Oh and one last thing, if you didnt get "Pantone Guide to Communicating With Color", you missed a great book but this is the updated version get this... seriously, get it.
| Customer Reviews | 4.6 out of 5 stars 147 Reviews |
M**R
The impact of colour on brands
Leatrice Eiseman's follow up to the (similar) "Pantone" Guide to Communicating with Color , is a highly skilful analysis of the emotional impact of the ten 'principal' colours -- red, orange, yellow, brown, blue, green, purple, neutrals, white and black -- and many of their shades and nuances. As its a Pantone book, all of the colours are referenced to Pantone numbers, and there is useful discussion of the differences between the variations. Eiseman also includes a useful section outlining how the colour wheel works, and how to make three colour combinations with a dominant, subordinate and accent, before going on to reveal 24 sets of 24 colour combinations, covering a variety of moods from zesty to intimate and from pungent to provocative. All of this is firmly aimed at designers and branders who need to make use of this knowledge in high-value, professional products. That's not to say the book isn't generally attractive and interesting. It is, very much so, supported by gorgeous photography and branding examples, and finished to a very high standard of colour correctness, as you would expect from Pantone. I have both this and the older book. Although they cover some of the same ground, they are worth acquiring separately for the areas of difference.
M**S
Leatrice... you rock!
I wasn't sure what to expect from this book having already read "Communicating with color" till the pages started falling out. I really thought I was in for more of the same and I was right. HOWEVER! Leatrice, being the great color expert that she is has updated this book with newer associations and rationale behind the changes. She could've just called it; "The Pantone Guide to Communicating With Color Version 2" But how boring is that? Most people know that trends change as do ideals and views on the world around us. Because of this our affinities and associations with colors will also change. Sometimes slightly and sometimes dramatically. Most color books dont really dive into this much, they simply give you some palettes and expect you to keep using them until your clients stop calling. But with this new book not only does Leatrice give a bit more insight to color associative trends but she also ads a section about practical uses in media and point of sale (I know, I know... she kind of did in the last one too). She throws in some interesting little facts and tidbits as well as a few new color wheels for you to mill over. Granted there is a lot of the same, you could almost pull a few paragraphs straight from the last book. But as I mentioned this one is just a bit more up to date. As with the last book this is not a Pro's Guide to color association and theory. What it is, is a fantastically comprehensive guide and reference with plenty of inspirational examples and palettes for you to paw through when you need a creative kick in the pants. If your new to color theory and association, dont miss this book. If your an experienced designer like myself, you probably have "Communicating with Color" and think you dont need this one... Well you probably dont, but the updated palettes and explanations were worth it for me. Besides, she just makes good lookin books! I love having this on my desk, it's got appeal like a Com Arts Annual or something! My only gripe is that I really loved having all the color responses on one page, now they're written in more detail for each color but are found through out the book in their respective sections. The addition of detail is nice but it would've been handy to have them all located in some kind of quick reference page again. Oh and one last thing, if you didnt get "Pantone Guide to Communicating With Color", you missed a great book but this is the updated version get this... seriously, get it.
M**I
fondamentale
Un libro chiaro e conciso, con belle foto/immagini di riferimento e tanti colori suggeriti... mi è tornato spesso utile per il mio lavoro
G**C
Awesome resource!
Great book for colour combinations and colour palates. I bought it a week ago and have already used it for projects. It is pantone colours printed in CMYK however they give you the CMYK codes to try and match the colour as best as possible in a glossary in the back of the book. Highly recommend this book.
M**E
It's a fantastic book!!!
It is so interesting with so beautifull images, I learn a lot of things, and about colors, thank you for this
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