Fluoride Free Strawberry Kids Toothpaste (4oz) | Great Tasting | Dye Free for Baby & Toddler Age 0+ | with Nano Hydroxyapatite

Excellent product with amazing taste. Superb value. My 4 year old niece loves the paste after declaring that normal toothpaste was too “spicy”. Futuristic ingredients make me confident using it for her.

Not sure this is good for children as it contains titanium dioxide which isnt good for development. Also says from 0+ years on front but recommends usage for children 2 years and older. Returned for refund

Was pleased to find this as contains no flouride but has hydroxyapatite which is what I was looking for as dentist advised it is very good for keeping gums and enamel healthy. I thought the ingredients were good - however I just read a helpful review on here and they share about titanium dioxide - I had no idea about it and it is a shame it has been put in this toothpaste as is not good for kids and also a pointless ingredient when you look into it. I have decided not to buy again and have found alternative tooth paste without this ingredient. I have pasted some info for anyone interested ....... Titanium dioxide (E171) is a whitening and brightening agent — the same mineral compound used in sunscreen and paint. In food it makes candy coatings bright white, keeps frostings and coffee creamers opaque, and makes colors pop on gummies, chewing gum, and marshmallows. The FDA permits titanium dioxide as a color additive in food at up to 1% by weight, and it's been used for decades. It has no flavor, no calories, and no nutritional purpose — it's purely cosmetic. The regulatory story diverged sharply in 2022. The European Food Safety Authority concluded in 2021 that titanium dioxide "can no longer be considered safe" as a food additive, citing concerns it could not rule out genotoxicity (potential to damage DNA), largely because of the nanoparticle fraction. Acting on that opinion, the EU banned titanium dioxide as a food additive effective August 2022. The US FDA has not followed; it continues to allow the additive, taking the position that the available evidence doesn't establish a safety concern at permitted levels. California considered banning it in the 2023 AB 418 bill but removed it before passage. For kids, this is a genuine US-vs-EU split, which is why we tag it "limited." The additive concentrates in exactly the products kids reach for — bright candy, gum, marshmallows, white frostings, and some "yogurt-covered" coatings. Parents who want to match the EU's precautionary stance can avoid it; there's no evidence it provides any benefit to offset the uncertainty, since its only job is to make food look whiter or brighter. How to spot it on a label: "Titanium dioxide," "titanium dioxide (color)," or the EU code E171. Because it's cosmetic, it clusters in visually engineered treats: chewing gum, bright candy shells, marshmallows, coffee creamers, white frosting and icing, and some coated snacks. USDA Organic products cannot use it. In the EU the same brands have already reformulated, so European versions of familiar candies are titanium-dioxide-free. Frequently asked questions Is titanium dioxide banned in the US? No. The FDA permits titanium dioxide as a color additive in food at up to 1% by weight. The EU banned it as a food additive effective August 2022 after the European Food Safety Authority concluded in 2021 that it could no longer be considered safe, citing genotoxicity concerns it could not rule out. The US and EU positions differ. Why did the EU ban titanium dioxide but not the US? The European Food Safety Authority took a precautionary stance in 2021, concluding it could not rule out that titanium dioxide might damage DNA, largely because of its nanoparticle fraction — leading to the EU ban in August 2022. The FDA reviewed the evidence and concluded it does not establish a safety concern at permitted levels, so it remains legal in US food. What foods contain titanium dioxide? It is a whitening and brightening agent used in chewing gum, bright candy shells, marshmallows, white frostings and icings, coffee creamers, and some coated snacks. It has no flavor or nutritional value — its only purpose is to make food look whiter or more vivid. How do I avoid titanium dioxide in kids snacks? Check the label for "titanium dioxide" or the code E171 — it clusters in candy, gum, marshmallows, and white frostings. USDA Organic products cannot use it. Because the EU banned it in 2022, European formulations of familiar candies are already titanium-dioxide-free.

My kid loves the toothpaste.

Our child loved strawberries. She used this as her first toothpaste until she was old enough to graduate to fluoride paste. She seemed to enjoy the flavor. Be aware though, it does have sorbitol and stevia in it as sweeteners.

my toddler LOVES this toothpaste. the taste is great so it encourages wanting to brush teeth and the smell is really good too. every time we go to the bathroom, my toddler thinks it’s time to brush his teeth. i've had no problems with this toothpaste as it works really well getting the job done.

Hands down our favorite toothpaste across the board. My tiny critiques love the flavor!

Upon waking, my child’s breath smells better after brushing from the night before than when, using another brand that uses fluoride. The flavor is great! My child readily brushes their teeth using this paste I’ve even tried it myself, and feel that this toothpaste does a great job fighting plaques, stinky breath and keeping teeth smooth, and cavity free. Update: we tried the marshmallow sparkle w fluoride and I feel that they should change the name to minty marshmallow bc that is the true flavor of this tube. My child vehemently rejects any mint flavored anything bc they say it’s “hot” in their mouth. While there is a light cover of sweet marshmallow flavor, the mint is very detectable and this flavor was refused.

you've ingested enough (toxic) fluoride in your lifetime now. it will not harm you to switch to a non-fluoridated toothpaste. this one has a pretty good strawberry flavor -quite pleasant. it's marketed for kids, but that's kinda ridiculous; as if grown-ups can't have strawberry toothpaste! corporate capitalists are so short-sighted! summary: good stuff, and not an arm-and-a-leg like some.