












💫 Turn heads with vibrant, guilt-free platinum perfection!
Adore Semi Permanent Hair Color in Platinum delivers a high-impact, natural-looking grey dye that lasts up to 4 weeks or 20 washes. This vegan, cruelty-free formula is free from ammonia, peroxide, and alcohol, ensuring gentle, damage-free color refreshment. Ready to use straight from the bottle, it suits all hair textures and supports ethical beauty standards with US-based manufacturing.



















| ASIN | B077J7CT87 |
| Best Sellers Rank | #506 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #8 in Hair Color |
| Customer Reviews | 4.2 4.2 out of 5 stars (62,734) |
| Is Discontinued By Manufacturer | No |
| Item model number | 150 |
| Manufacturer | Adore |
| Product Dimensions | 2.12 x 4.34 x 4.33 inches; 10.24 ounces |
| UPC | 661157101509 |
V**T
Great semi-permanent dye for gray coverage and maintenance
I’ve been using Adore Semi Permanent Hair Color in Jet Black to cover my mom’s gray hair, and it works really well for that purpose. We use it about once a month, and it provides even, natural-looking coverage without being harsh on her hair or scalp. The formula is gentle and easy to apply, with no strong chemical smell. I also use it on my own hair, and as expected for a semi-permanent dye, it does gradually wash out completely after about 10–15 washes. Overall, I'd recommend this option for gray coverage or refreshing color, especially if you want something vegan and cruelty-free!
A**A
Way Better than I expected
I used Adore Black Velvet for the first time and I’m actually impressed. The color came out super dark and shiny, not dull or patchy. It was really easy to apply and didn’t have that strong chemical smell like box dye. My hair still felt soft after, which I was lowkey worried about. It does fade a little after a few washes, but that’s expected since it’s semi-permanent. For the price, this is 100% worth it and I’d definitely buy it again.
T**E
Beautiful color!
I gave 5 because it does what it says, doesnt dry or damage your hair and you can use it right after a Brazilian blowout. But, is does bleed, so highly, highly recommend if you DO NOT want your entire head this color, or if you have light colored hair. USE FOIL! The color is pretty, and a little goes a long way. Unless you have thick, coarse hair, which i do, so my hair just drinks it up and requires thick and heavy layers. I used honey brown and made streaks with this burgundy. I was a gray/brondish with brassy tones and some yellowing from heavy metals in water.. I love the colors, it covered my 50% gray with ease.. Just bled into my scalp and areas where I wanted more brown. Foil! Foil! Foil! I also recommend a hair cap after applying and letting it stay on at least an hour before washing. Using a sulfate free shampoo should allow it to last longer. Did not dry out or damage my hair. I dont use conditioner everyone you shouldn't need it after applying. Dry your hair on a low heat or cool setting to prevent breakage. I also did not use any heat for processing, simple shower cap to protect dye from bleeding onto my furniture.
H**D
Amazing!!!
I love this stuff, have bought both of their purple shades at different times and they both came out beautifully, along with their electric lime color from when I went green a while back! My only issue is that it DOES fade a bit quicker than other hair dyes, so I have to dye it a few times a month, however for the length my hair is at I only need a little under half a bottle to cover it fully so I can't complain too much :) I totally recommend this to anyone who wanted a pretty color that fades quickly!
C**S
Go to semi permanent hair dye
Adore Semi-Permanent Hair Color has become my absolute go-to for vibrant, fun hair color. The shade I'm currently obsessed with is Lavender, and it's just as adorable as the name suggests. The color payoff is fantastic, giving me a rich, beautiful shade that gets so many compliments. I've used this dye in countless colors over the years, and it has never let me down. It's so reliable and easy to work with. One of the things I really appreciate is that it says to process with heat, but I've never bothered to do that, and the color has always come out perfect. Since it's a straight color-depositing dye and doesn't require a developer, I don't believe the heat is truly necessary, and my results prove it. If you're looking for a semi-permanent dye that gives great results, has a huge range of colors, and is super easy to use, I highly recommend Adore. It's a fantastic choice for anyone looking to experiment with fun, vibrant hair colors
❤**️
Adore Semi Permanent Hair Color (107 Mocha)
The Adore Semi Permanent Hair Color in Mocha (107) is a gorgeous option for anyone looking to refresh their look with a rich, natural brown tone. The color payoff is impressive—it delivers a deep, warm mocha shade that looks vibrant without being too dark, making it flattering for a wide range of skin tones. One of the best features is that it’s vegan and cruelty-free, which makes it a guilt-free choice for those who value ethical beauty products. The formula is gentle, free from harsh chemicals like ammonia, peroxide, or alcohol, so it doesn’t damage hair or leave it feeling dry. Instead, it adds a soft shine and smoothness that makes hair look healthier after coloring. Application is straightforward: the creamy texture spreads evenly, and the color develops beautifully without a strong chemical smell. Since it’s semi-permanent, it gradually fades with washes, which is perfect for experimenting with color or maintaining a fresh look without long-term commitment. What I love most is how low-maintenance and nourishing this dye feels. It’s ideal for touch-ups, blending grays, or simply adding depth to your natural shade. Overall, Adore Semi Permanent Hair Color (107 Mocha) is a rich, ethical, and easy-to-use hair dye that delivers salon-quality results at home. It’s a great choice for anyone who wants beautiful color with a kinder formula.
S**L
Mocha covers pink, but I suggest diluting it
This is a tough product to rate because it has pros and cons. I got the color mocha with the intention of covering my hot pink hair. A lot of reviews say the mocha turned their hair green, which I wanted to neutralize the pink. Pros: smells good, easy to use, easy to clean, not damaging, covered pink very well (to an auburn color). Cons: the only con, but it's a big one, is that it did turn the ends of some of my hair, mostly my face framing pieces a greenish dark brown. I ended up trimming as much of it off as I could, but don't be like me and please do a strand test. I haven't washed my hair yet, but even if it comes out quickly, I have enough left to add to conditioner to refresh the color without going too dark again. For the process, I put it on completely dry hair, shower cap, heated with blow dryer for a minute, left cap on for 30 min, rinsed out. I have above shoulder length hair, natural level 2 roots, ends were lightened to a 7/8. I doused my hair and used about 60% of the bottle.
U**.
Trop bon
M**E
Arrivé brisé.... Pas le top du bouchon. Mais j aime bien la couleurpar contre elle ne tient pas longtemps sur les cheveux blancs... 3 shampoing et c est très délavé disons. Mais c est un beau bleu. C est très rare car les bleus que j ai essayer auparavant donnait turquoise (trop de vert) pour être bleu...
J**S
the colour lasts really long on bleached hair compared to a lot of other brands i’ve tried
V**A
Ich habe die Adore Luxe Blue zum Nachtönen der Ansätze und zur Auffrischung der Farbe zwischen zwei Friseurbesuchen verwendet. Sie hat unverdünnt auch die nicht gebleichten Ansätze gut abgedeckt und auch mit minimaler Menge in Mischung mit Conditioner die Farbe der langen Haare gut aufgefrischt. Vorher habe ich mit Directions experimentiert. Adore ist in meinen Augen benutzerfreundlicher, es färbt weniger die Badekeramik und die Haut als das bei Directions der Fall ist. Und bei mir hat sie gleichzeitig die Haare besser getönt.
K**A
Love the way it the color brightened up my look
Trustpilot
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