OUR STORYAt Nykd (pronounced Nay-Ked) by the house of Nykaa, we’ve made every effort to simplify your lingerie experience by creating a line of lingerie that seamlessly fuses fashion with function. Our products are easy to love and live in and feel like your second-skin. We also have shapewear and buttery soft sleepwear. Through a step-by-step process, we explain why our pieces are easy to love and live in.THE STARTING POINTA little over a year ago, we reached out to a pool of nearly 500 women from diverse age groups and backgrounds to learn that they were united by one common challenge - lingerie with comfort at its core was hard to find.THE VISIONSo, we set out to solve this problem and Nykd was born. Pronounced (Nay-ked), our lingerie label not only seeks to support women in our country by delivering intimates of quality but also makes buying them that much simpler.WHAT SETS US APARTComfort- Nykd by Nykaa products are high on versatility and designed to provide comfort round the clock.Fashion- We have created quality products for an everyday elevated wardrobe.
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