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💧 Refresh your roots, hydrate your hustle.
L'Oreal Paris Elvive Hyaluron + Pure 72H Purifying Shampoo is a 28 fl oz clarifying shampoo designed for oily roots and dehydrated lengths. Featuring a dual-action formula with Salicylic Acid to exfoliate and Hyaluronic Acid to hydrate, it delivers up to 72 hours of purified, fresh scalp and moisturized hair without stripping or weighing down. Paraben-free and suitable for all hair colors, it pairs perfectly with the matching Oil Erasing Serum and Rehydrating Conditioner for a complete hair care system.





| ASIN | B0DNKM7R42 |
| ASIN | B0DNKM7R42 |
| Active Ingredients | Salicylic Acid |
| Age Range Description | Adult |
| Best Sellers Rank | #103,367 in Beauty ( See Top 100 in Beauty ) #4,504 in Hair Shampoos |
| Brand Name | L'Oreal Paris |
| Customer Reviews | 4.5 4.5 out of 5 stars (818) |
| Customer reviews | 4.5 4.5 out of 5 stars (818) |
| Date First Available | 24 June 2025 |
| Global Trade Identification Number | 00071249692271 |
| Hair Type | Normal |
| Item Form | Liquid |
| Item model number | 0071249692271 |
| Liquid Volume | 28 Fluid Ounces |
| Manufacturer | L'Oreal Paris |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | 0071249692271 |
| Material Type Free | Paraben Free |
| Model Number | 0071249692271 |
| Number of Items | 1 |
| Other Special Features of the Product | Hydrating, Purifying |
| Package Dimensions | 23.9 x 9.6 x 6.4 cm; 898 g |
| Product Benefits | Moisturizing |
| Scent Name | Fresh |
| Suitable Hair Color | All Hair Colors |
| UPC | 071249692271 |
| Unit Count | 28.0 Milliliters |
T**G
Good
Not drying at all good cleansing power
A**I
I switched to this shampoo almost a year ago and it has been really amazing. I am able to wash my hair every other day without it looking too greasy, it makes my hair super soft and it smells so good! I was in need of a "purifying" shampoo after going through a psoriasis flare up and this shampoo has been wonderful.
J**T
Really great shampoo. It gets the scalp squeaky clean, and also does a fine job on the hair. Smells good, does the trick. I like to have really clean hair when I use a mask, and this stuff is a great base. It's also gentle on the hair. I feel like it's the best of both worlds, cleans like a pro, but is gentle enough to use the cr_p out of it.
S**H
I’m leaving this review for the girlies and guys who are reading reviews to see if this shampoo is worth trying. It absolutely is. I have oily roots, dry and frizzy ends, and a flaky scalp, and nothing ever seems to help without making something else worse. Dandruff shampoos usually fix the oil and flakes but make my ends feel like straw no matter what conditioner or leave-in I use. This one actually works. My scalp feels clean, my roots are fresh, my ends stay soft, and the flakes are gone. I’ve used this shampoo for 3 months and it’s my new go-to shampoo for sure.
I**C
I’ve been using this shampoo for a few washes and it works really well for oily roots. It cleans deeply without leaving my hair dry or heavy. The texture feels light and it lathers nicely, so a small amount is enough. After rinsing, my scalp feels fresh and my hair looks cleaner for longer compared to other shampoos I’ve tried. I also like that it doesn’t make my ends feel rough, which is important if you have oily scalp but still want softness. Overall, a good balance between purifying and hydrating.
A**E
I’ve been really impressed with the L’Oreal Paris Elvive Hyaluron + Pure 72H Purifying Shampoo. It leaves my hair feeling clean and refreshed without stripping it or making it feel dry. The scent is amazing. It smells fresh and salon-quality without being overpowering, and the fragrance lingers lightly after washing. My scalp feels purified, but my hair still feels soft and hydrated rather than brittle. It lathers well, rinses clean, and doesn’t weigh my hair down. Overall, this is a great option if you want a deep clean while still keeping your hair feeling healthy and hydrated. Definitely one I would repurchase.
Trustpilot
1 day ago
1 month ago