L'OREAL TECHNIQUE HiColor Blonde HiLights Permanent Hair Color For Dark Hair - Intense Blonde Highlights, No Pre-Lightening Required, No-Drip Crème and Color Resists Fading, Red

ive been using this for a long time and let me tell you my bright red hair is always poppin I get compliments on it daily. genuinely my holy grail for hair dye im never using another one for my roots it lifts and colors PERFECTLY genuinely the best hair dye in the world if u wanna be a red hair girl u need to use this

I’ve been dying my hair red for a long time and, am always trying different brands of red hair dye. This is the most vibrant and pigmented red hair color I’ve used. Your hair color ends up coming the same shade as advertised unlike, a lot of the other brands I’ve used before. Also I noticed It stays in your hair longer than other products I’ve used. All in all this is a phenomenal product!

Coloring with 10 volume developer (developer from a different brand).

I love this color I bean used for long time and it perfect leave my hair shine

When looking for hair color this is the only brand that I will use. The color is very vibrant and if you use the correct pre color and post color shampoo to seal in the color it lasts for 4 to 6 weeks. With Reds it will bleed but it washes out very easily with soap and water. I'd recommend this brand and this color

I use this hair dye for the bottom of my hair only. The red is vibrant, but it really only last about 3 weeks, before fading. The salon dye would last about 5-6 weeks. It's not an issue to color more often, but i wish it would last a bit longer. Easy to apply. Strong smell. Use gloves and a smock.

Been using this brand and hair color for 3 years I love it very beautiful color and no bleach needed

I love my vibrant red color I have naturally very dark black hair but I have also been using red for over 30 years , this one is great it’s so easy to apply with very little odor or burn and i use a simple cream 20 volume developer roots first 15 -20 minutes then ends another 5 it lasts a while in cold water and protective shampoos