L'Oréal Technique HiColor Red HiLights Permanent Hair Color

If you are looking for a vibrant red that doesn't fade and actually lifts a couple levels... L'Oreal Technique HiColor Red HiLights in Red is for you. Seriously, it's the only permanent red I've found that doesn't wash out to a crazy coppery mess. My color fade is barely noticeable after 4-6 weeks. If you know Reds, you know this is a total unicorn moment. Add that the color drop when wet is so minimal after the first wash that you'll barely know it's happening... UNICORN! My hair is below mid back in length, long and 1C in type. My natural color is between a level 5 light brown and a level 6 dark blonde with a lot of natural white (which means one day I'll look like a very wise woman lol). Technically, this color is made to lift much lower levels. Which is perfect for me, as I'm aiming for a lighter level for my bold red. For 8 years I've been using two tubes of L'Oreal Technique HiColor Red HiLights along with a small amount of L'Oreal HiColor Reds in Red Hot. For the Red Hot, I don't measure it - I use a single line and a half running across my divided color bowl. This small amount of Red Hot adds just the right amount of depth. It moves this color from a fun extra bright red, which isn't great for my golden skin hue, to a really bold red. It ends up looking like a true red with sass, as opposed to being too pink or orange. My color is gorgeous and I consistently receive compliments on it from all age groups. The lift this color allows is amazing. My formulation is between a level 7 and a level 8. I never experience hot roots, demarcation lines or patchiness. Just ensure if you're doing multiple applications at the new growth, midshaft, and ends that you are formulating appropriately. Also note, depending on your hair health, strength, and texture -this style of lightening might be too intense. Personally, I find it just right for my needs. Though, I do spend money on products to repair the damage it causes and that would be the case when using any lightening or bleach products. I have used this color line to lift my hair when I've gone a little darker than I prefer. Just know a stronger developer means more damage, which may or may not be repairable. Also, I'm not suggesting this color line can lift a level 2 to a level 5-6. Though I have used it to gradually lift color over time when my hair was really healthy, that's not the best thing to do if you have previous color damage. Hands down, this is the best line for Red formulations I've ever used. If you're looking for a unicorn, bold Red color formula that barely fades, barely drops color when wet, and lifts like a pro... This is the one! Buy it now and see for yourself.

The L’Oreal Technique HiColor Red HiLights (especially in the shade Magenta) is an absolute miracle worker for dark hair! It lifts and deposits a incredibly vivid, rich red shade without needing any pre-lightening or bleach, keeping hair healthy and soft. The rich, non-drip creme formula is easy to mix with developer and precise to apply, making it perfect for peek-a-boo underlights or face-framing highlights. The color processes quickly in 30 minutes, stays true-to-shade, and resists fading exceptionally well. I 100% recommend it to anyone with dark hair looking for intense, salon-quality red highlights!

I’m very happy with this hair color! It gave my hair a rich, vibrant red shade that looks beautiful and shiny. The color came out evenly and lasted well after several washes. The formula was easy to apply, and my hair still felt soft afterward. If you’re looking for a bold, eye-catching red, this is a fantastic choice. I would definitely buy it again and highly recommend it! ❤️

looove this hair dye. i always go dark brown and regret it! this pulls the dark brown out so easily without having to bleach and redye. its definitely one of my favorite colors. the red is very vibrant and stays a long time. id recommend always!

This is my go-to hair dye. Its so vibrant and all without needing to bleach! Not to mention what a great price. I usually need two or 3 depending on my hair length but I don't mind at all.

I know, I know... "For dark hair only"... But I couldn't find anything else that qualified as BRIGHT copper! 10/10, no notes. Just kidding, I do have notes: if you don't have dark hair but are looking for vivid, you won't go wrong with this product. I used 30 vol developer and left the color on for just 30 minutes following full application to achieve this result. If you have long or thick hair, you're going to want to order two boxes (and make sure you get extra developer if so) because my breast-length, fine but thick hair used every drop of two boxes + developer.

love this it works well

Purchased this color and added 30 developer in it. My natural hair color is a #2. I was able to use this without bleaching my hair to achieve the color I was wanting. Very happy and impressed.

works super well on my dark hair! I eas genuinely shocked at how bright red it got for the first time ever, after already trying to dye it red with other brands a few times. I used 20 developer!

Absolutely love i bought 2 3packs so i used 5 tubes for my initial dying process and then after 1 month i used the 6th tube to touch up my roots. I have natural 4b/c hair cant it lifted really well i was shocked. Loved how to results came out and definitely will be trying other colours😍😍

Super fast delivery and second time using this product! 10/10

Cumple con mis expectativas, estoy encantada

Bought two with a 30vl developer, was stressing thinking it would lift my hair but it clearly did! Love love love. +my natural hair color