Wella Colour Touch Demi-Permanent Hair Colour, No. 7/97 Medium Blonde Cendre Brown, 0.13601 kg

Perfect match for mouse blonde/brown hair. It’s not so clear in the picture but the colour match was pretty much spot on. Better than store semis. A salon quality semi perm in 30mins at home. Have had many compliments already. So easy to do - just mix and wait 20mins. Wash and you’re done.

I made a silly error on my hair and luckily Amazon had this in stock for me to order on prime. I got it next day and my hair is now the right colour. Honestly don’t know what I would do with out prime. Life saver!!

I really was looking for a colour like this as it is a wonderful dark blonde if mixed with 7/1.

I bought this to tone brassiness in bleached blonde highlights. It's quite good at taking the orange out and leaving a nice soft blonde color behind. For something that's purported to be very gentle for your hair, I do find a shed an awful lot of hair after using it but it doesn't appear to damage the rest.Lasting power is not great but it's not intended to be since its a demi. For me, this is something I use between colors to maintain and keep brassiness away and reduce how often I need to go to the salon.If you're using wella, be mindful that the colors typically come out 1 level darker than they are labelled.

I like this product very much

Bloomin vibrant and just the colour I wanted ,long lasting but watch out for bit of bleed on white pillowcases!! Only first few washes.

Used to tone over a light blonde 8/1 Koleston that had gotten brassy with age. Colour arrived quickly, no yellow or brassiness and toned down a shade of blonde as expected too.

Nice shade, final result depends of the base of your hair.