COLORCHARM VIVID DARKS Permanent Cream Color | Vibrant Hair Color for Naturally Dark Bases | Lifts 3-4 Levels, No Bleach Needed | Nourishing Lipids & Vegan Formula | 2 Fl Oz

This hair dye is great for dark hair! I got the viva Violet color and used 30 volume developer. My hair was already colored and had faded to a brassy medium brown but my natural color is dark brown black. The color is actually noticeable/vibrant and lifted my dark roots. I was worried my hair would come out more red but it's almost a plum, warm violet shade. I dyed it almost 2 months ago and it has not faded at all. I've been getting a lot of compliments on my hair :) I will definitely keep using this

I have been using Wella dye for years for my red hair and I’ve loved it. I recently switched to this dye for dark hairs and I feel it lifts my color for a brighter color. I do not use bleach on my roots and I love this dye. I will continue to use it. I mix two colors to achieve my color.

My all time favorite hair dye. It is non damaging, quick to do, and takes about a month to fade. I’m so glad they sell this on Amazon now so you don’t have to go to the beauty supply store every time to grab. The color is perfect, and even if you aren’t trying to lighten every time it comes out looking so pretty. I do a touch up with 10 volume and it’s perfect every time.

The color is amazing however, this color stains everything in its path! I dyed my hair in May 2025 and now in August, when I wash my hair the water still runs pink! If you hair is still wet when going to sleep, it will be all over your pillows. I hope this review is helpful.

I am so obsessed with how this color turned out. Im giving 5/5 because I am super happy with it, but realistically, if you were going for the color in the product photos, it’s not close. However, this is the ginger of my dreams that I thought I’d have to use bleach for and possibly go to a salon. The smell isn’t as strong as other dyes I’ve used in the past, and it didn’t stain my hands too bad either (I am too lazy to wear gloves). Like sometimes the smell lingers kinda strong for a while even after washing, rinsing and styling, but so far this has a pretty subtle smell, and what is there doesn’t smell chemically at all, just nice clean fresh smell. I’d say that it came out pretty even too, no blotches or anything, and my hair doesn’t feel any drier than it would with any other dye either, so no complaints there. I bought the Wella 30 cream developer too, just to be safe and get the absolute intended color. Left it in for 35 minutes. My hair color is naturally a level 5, and this dye lightened it quite a bit. Much more than I expected, could be because of my hair texture and porosity, but I’m not mad at all. I’ll be switch from HiColors to this from now on, I couldn’t be happier with the color and quality, despite it not being what was advertised. Would recommend trying if you’re skeptical! Photos are before and after :) I hadn’t dyed my hair in about a year prior to this so my roots are grown out quite a bit in the before.

Use ruby red and my hair is dark ! My roots are light brown/grey and it turned the top of my head orange and I have to work the next day before I can fix this mess. My hair was a very dark auburn and it’s like it bleached it orange ! Do not get this product! Doesn’t come off skin like a cheap box color does you. Professional products always wipe right off. So now my ears and face is orange also

Perfect! Colored my dark har purple. Will continue to use

Compré el tinte permanente en crema Wella ColorCharm Vivid Darks en el tono Ruby Red porque buscaba un rojo intenso sin tener que decolorar mi cabello castaño oscuro natural. El color es absolutamente precioso y vibrante. El hecho de que eleve el tono hasta 3 o 4 niveles sin necesidad de decolorante es increíble y minimiza el daño. Mi cabello se sintió muy suave y brillante después del proceso, gracias a los lípidos nutritivos de la fórmula vegana. Es el único tinte que ha tapado al 100% mis canas. ¡Definitivamente lo recomendaría para cualquiera con cabello oscuro que quiera un cambio de color audaz! Solo asegúrate de comprar suficiente producto y de aplicarlo con cuidado. ¡Me encanta el resultado!

Pleasantly suprised with this, as I have fairly stubborn hair and sometimes struggle with colours to take to my hair, but this came out really well! Most of my hair was fairly dark and it came out a nice vibrant colour, the parts that were pre-lightened came out really bright, which ended up looking sweet. I also only used 20 vol developer, when the box recommends 30 vol. I've since washed it a few times and still super nice colour. It still bleeds colour a bit, but washes out of any fabric it gets on super easily (silk pillowcases, towels, etc). And any light staining of the skin from sweat washes away in a shower without any focus on it, so the bleeding isn't all that annoying.

Such a pretty color! I have cinnamon dyed hair and I put this color on and it's flawless

J'aime bien , par contre je le mélange avec un peu de rose flash car pour ma part j'aime mieux par contre ne cache pas longtemps les cheveux blancs il décoloré vite a la racine mais reste beau au pointe mais ça fait plusieurs fois que j'en commande

Before and after photos. I am very impressed. No bleaching required and super vibrant colour! For my length hair, I used two tubes. Important: must mix as per instructions. I had leftover, but I also missed a couple spots. Wash drip spots immediately. Only downside is this does continuously wash dye out for quite some time. Hasn’t permanently stained any towels though👍 Hair doesn’t feel damaged at all. Excited to try more colours!

This hair dye dose nothing to the hair if anything it makes it lighter blonder not colorful at all burns your scalp and eyes but dose nothing to the hair I do not recommend