Endless Customers: A Proven System to Build Trust, Drive Sales, and Become the Market Leader

Really good book and well worth buying if you want to grow your business.

Another brilliant book from Marcus Sheridan, and one I have started implementing immediately. Having seen Marcus speak 3 times and met him once, he really is a thought leader. Thoroughly recommend this book to all businesses of all sizes.

Great book by a brilliant author

This book is a game changer for those wanting to modernise their business and get with the times! Loved it!

I absolutely loved Endless Customers! Marcus Sheridan has taken the core ideas that made They Ask, You Answer so powerful and sharpened them even further for today’s world. The updated content is spot on—relevant, practical, and incredibly actionable. What really stands out is how Marcus breaks down complex marketing and sales strategies into clear, human, and honest approaches that anyone can implement—whether you’re a solo entrepreneur or part of a larger team. The examples are fresh, the tone is inspiring, and the message is simple but profound: trust and transparency win every time. If you’re serious about earning trust, generating leads, and building a business that actually serves its customers, this book is a no-brainer. Highly recommended!

Genuinely, this is one of the best books I've read (having read hundreds of business/marketing books over the past decade). It's rare that something is written to perfectly reflect the moment as well as this. Highly reccommend

Loved this as a follow on from They Ask You Answer. Lots of practical advice calling on experience.. 10/10 - Must read for people in business who want to be more successful

If you have read "They Ask, You Answer", then you already know what's in this book. This entire book feels like a rewrite of the first one, re-emphasising everything in "They Ask, You Answer". If you've read the first one, you won't really get much from this as it's just more of the same, emphasising the importance of video and content. Didn't learn anything new from it. Feels like old content under a new name, and mentions to GPT to reinforce the message. If you haven't read "They Ask, You Answer", then get this one and you won't be disappointed, but if you have, save your cash.

What a great book!! Really gives you different perspectives and mindset with running your business. Highly recommend!

A must-read for every entrepreneur and marketer !

Marcus always delivers the goods. This book shares wisdom that consistantly works, matched with some of the latest tools that are worth your time. Thank you!

Endless Customers is a must-read! It's "They Ask-You Answer" adapted for video and AI use. The supplements provided in the book, which include a QR code, are excellent for providing real-life examples and access to Marcus's GPTs, which he has written. Adapting the principles of They Ask You Answer to my business in 2014 (before Marcus ever wrote it) has had a profound effect on my content. From Marcus's original HubSpot video, I followed all his advice, and my content soared to the point that, before my competitors figured out what I was doing, my website was one of the most heavily trafficked sites in the asphalt paving industry. Even today, with many of them attempting to copy my content, they still can't knock me out of the #1 spot organically, and AI is constantly citing my articles in their results. None of this would have been possible without embracing Marcus's Top 5 framework long before he wrote his first book. "Endless Customers" is a must-have for any serious entrepreneur's library. It's a roadmap on how to keep ahead of your competition as 95% of them will never follow the advice until you do, and they will then try to copy you.

If you are a business owner or entrepreneur you need to read this book. I have read his first book… they ask you answer. And this is a must read for continuation of the concept. All of this is true and I’ve experienced it as a business owner. It’s a total must read if you are serious about your customers, marketing and how you serve them.