Designing Brand Identity: An Essential Guide for the Whole Branding Team

Its a book worth reading

By brushing concepts in a very efficient way, the author covers that business owners need to know about branding their company. Up-to-date (it's the 5th edition), this book is relevant to anyone who does marketing or corporate communications.

One of my favorite memories of this book is seeing it on a desk when I arrived to my first day on the job at a Shanghai-based brand consultancy, Labbrand. I already knew the book, but seeing it in use, so far from home—that's when it really clicked for me that how important of a book it is. More recently, I've heard again and again from branding professionals and designers—including some of the most successful, "famous" graphic designers out there—that this book was foundational in their education. Thank you, Alina, for creating this beautiful resource for experienced and up-and-coming brand builders around the world.

Muy buen libro!!! Lo recomiendo a todos los que están interesados en Branding, creación d emarca y sobretodo en todo lo de identidad visual!

Libro illustrativo, ricco di informazioni, metodologie e casi studio. Nonostante ricco di immagini è molto tecnico e possiede un indice che ti guida velocemente al punto desiderato. Se desideri creare un Brand o acculturarti al riguardo, credo che questo libro sia essenziale. Nonostante sia in Inglese, almeno personalmente, è stato di facile comprensione. Dispiace non aver trovato nulla sulla Moda, unica pecca. Per il resto, veramente super consigliato 💯

Great book filled with useful information, not a single page is wasted. It is very clear a lot of time and effort, and expertise, went into making this book. At the time of writing this review the book feels very up-to-date, and inline with a lot of advice I've heard from other sources.The book is visually appealing as well, and uses a more visual approach, which is a good thing for a book on this sort of topic. Rather than having pages of continuous text, most pages are filled with images, graphics, and text 'boxes'. This doesn't mean you can rush through its 300ish pages, each page presents a lot of material to think about.