COLOR WOW One Minute Transformation – Instant frizz fix| Nourishing styling cream smooths, tames + defrizzes on the spot| Avocado oil + Omega 3’s hydrate, repair for silkier, smoother texture

I didn’t expect much out of this but was pleasantly surprised. I have very thick wavy hair that is time consuming to blow dry all the time. During the week I usually just let it air dry and tie it up so I don’t have to spend time on it - it tends to frizz when air dried.I divided my hair into 4 sections and used a pea-size amount in each. Ran it through ends to root and then ran a blow dryer brush over it, maybe about 1 minute total per section. I’m amazed how well it worked to instantly smooth and straighten.It’s of course not 100% like a blow out, but the majority of my hair is much straighter and tamed. I will say it made my roots look a little oily, which tends to be an issue I have with leave-in products. Threw in a quick blast of dry shampoo just at the root afterwards and that helped.I also am someone who hates the feel of anything in my hair. I can definitely tell there is something in it, but it’s not super sticky or tacky.Will need to see how well it holds up past 1 day and in some heavy humidity, but even if this is just great for a last-day-before-washing fix, I think it’s worth it!

Wow! That’s all I can say about this. I used to use dry shampoo’s on second day hair but not anymore! This stuff is magical on my hair second day and even third! A small amount smoothed over dry hair and then heat activated by your blowdryer transforms my hair to a smooth, not oily, full volume hair style that I just love! It makes my hair look and feel healthier too! I am a 55 yo with lots of thin hair and this stuff is awesome!

For those of you who end up reading this and were underwhelmed w/ this product as I was, I thought I’d share my experience by adding a 2nd product first to wet hair. As a stand-alone, it didn’t work, and the Wow on dry as a stand alone didn’t work. But the 2 together - I’ve done it 3 times now and am extremely happy with the results. I’ll write 2nd product here, not sure if it’s allowed. Goldwell Flat Marvel. Apply to wet hair and can blow dry or dry naturally. Then add Wow to dry hair, then use round boar hair brush w/ very warm blow dryer. Good luck!

Only takes a small amount. Leaves your hair soft and shiny and easy to manage. Would buy this again.

I had high hopes for this product, and while it does deliver in some areas, it falls a bit short overall. The product quality feels decent and it smooths my hair quickly, but the heat protection aspect is questionable—I didn’t notice much difference compared to my regular cream when using hot tools.The scent is light and pleasant, not overpowering, which I appreciate. It does add a nice bit of shine right after applying, and my hair looks healthier at first glance. However, the effect doesn’t last very long; the longevity is limited, and I find myself needing to reapply if I want the same frizz-free look throughout the day.As for hold, it’s pretty minimal—good if you like soft, touchable hair, but not ideal if you need something that keeps styles in place. For the price, I think it’s fine for quick fixes, but not a holy grail product.

I really wanted to love the COLOR WOW One Minute Transformation, but unfortunately, it just didn’t live up to the hype for me. I have medium-thick, slightly wavy hair that tends to frizz, and I was hoping this would help smooth things out quickly between washes. Instead, it left my hair feeling greasy and weighed down, no matter how little I used.The texture is more like a heavy cream than a lightweight balm, and it never fully absorbed into my hair. Instead of looking refreshed or polished, my hair just looked limp and kind of dirty. The scent is also pretty strong—not horrible, but definitely lingering longer than I’d like.I tried using it both on dry and slightly damp hair as suggested, with and without heat, and the results were consistently underwhelming. For the price, I expected a miracle, or at least a noticeable difference. Sadly, this didn’t deliver either.Definitely won’t repurchase. There are better, more affordable options out there.

Reduced frizz and made my hair so much easier to manage. Wish I could buy the entire line

Great product a little goes a long way if you use to much it’s heavy feeling and it work better with a blow dryer not a flat iron