What's the difference between the old and new version in terms of both ingredients and effects?

Thank you for asking. The new stuff does not work. We were so concerned that what we got was a counterfeit, that we bought more product at a brick and mortar store that had old stock. And sure enough there was a difference. The new formula does not form the hair, and feels watery. This is disappointing because we have been using this stuff for a few decades.

Is the formula the same with the new labeling?

Yes ... I've not seen any changes to the product quality, consistency, or ability to hold. I started using it as an alternate to "Crew Comb".

Will this work on chin length hair styled in a slick back? If so, is it best to apply to damp or dry hair? Is the hold good?

It can work for chin hair. The performance would depend on hair thickness. This product provides medium hold. For me it works better on damp hair. Ocassionally, during non-ideal situations, I use it on dry hair but it tends to form globs if not careful. Damp hair is best for uniform distribution.

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Forming Cream with Medium Hold & Shine, Gifts For Men, For Shape & Thickening, Cream Texture for All Hair Types, Hair Styling for Men - 85g

Forming Cream with Medium Hold & Shine, Gifts For Men, For Shape & Thickening, Cream Texture for All Hair Types, Hair Styling for Men - 85g

Product ID: 637660823

Details

Brand
American Crew
Hair type
All
Item form
Cream
Item volume
3 Millilitres
Liquid volume
85 Millilitres
Manufacturer
American Crew

✨Medium Shine for natural, polished look

🌿Water-Based formula for easy washout

💪Medium Hold for all-day control

€ 47.81

Duties & taxes included

In stock

Sold byAmazon GreeceDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Greece.

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Description

💼 Elevate your style game with effortless, all-day hold and shine.

CLEAN CONVENIENT - Water-based cream that shampoos out easily—no sticky residue, no fuss.
SIGNATURE CITRUS FRESHNESS - Subtle orange-citrus scent to keep you feeling fresh and confident all day.
THICKER LOOKING HAIR BOOST - Softens and swells hair shafts, giving your hair a fuller, denser appearance.
EFFORTLESS GROOMING MASTERY - Medium hold and shine that keeps your style sharp without stiffness.
UNIVERSAL HAIR COMPATIBILITY - Perfectly crafted for all hair types, from straight to wavy to curly.

American Crew Forming Cream is a versatile, water-based styling cream designed for men seeking medium hold and natural shine. Suitable for all hair types, it enhances hair thickness by softening and swelling the hair shaft while providing excellent pliability. Infused with lanolin wax and a refreshing citrus scent, it washes out easily without residue, making it the go-to grooming essential for a polished, professional look.

Specifications

ASIN	B0BQCW2XFJ
Benefits	Water Based: Shampoos out easily without residue. Lanolin Wax: Humectant that provides movable hold. Sucrose: Conditions and moisturizes hair. PVP Copolymer: A holding agent that encourages firmness, body and fullness to the hair. Glycerin: Softens and swells the hair shaft making hair appear thicker.
Best Sellers Rank	29,492 in Beauty ( See Top 100 in Beauty ) 204 in Hair Styling Creams & Lotions
Brand Name	American Crew
Customer Reviews	4.7 out of 5 stars 2,222 Reviews
Global Trade Identification Number	00738678002711, 00738678181690
Hair Type	All
Hair type	All
Item Form	Cream
Item Volume	3 Millilitres
Item Weight	0.22 Pounds
Item form	Cream
Liquid Volume	85 Millilitres
Liquid volume	85 Millilitres
Manufacturer	American Crew
Material Type Free	Cruelty free
Product benefits	Water Based: Shampoos out easily without residue. Lanolin Wax: Humectant that provides movable hold. Sucrose: Conditions and moisturizes hair. PVP Copolymer: A holding agent that encourages firmness, body and fullness to the hair. Glycerin: Softens and swells the hair shaft making hair appear thicker. Product benefits Water Based: Shampoos out easily without residue. Lanolin Wax: Humectant that provides movable hold. Sucrose: Conditions and moisturizes hair. PVP Copolymer: A holding agent that encourages firmness, body and fullness to the hair. Glycerin: Softens and swells the hair shaft making hair appear thicker. See more
Scent	Citrus, Orange
Scent Name	Citrus, Orange
UPC	738678189016 843711247049 940356641161 827120438069 738678002711 738678181690
Unit Count	85 gram

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Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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TrustScore 4.5 | 7,300+ reviews

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The MOLLE sheath is of exceptional quality. Very happy with my purchase.

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The product exactly matches the description. Very satisfied with my purchase.

5 days ago

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€ 47.81

Duties & taxes included

In stock

Sold byAmazon GreeceDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Greece.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

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