








๐โโ๏ธ Elevate your hair game with salon-quality shine and controlโanywhere, anytime!
The HSI Professional Ceramic Tourmaline Ionic Flat Iron combines 8 HeatBalance micro-sensors and tourmaline ceramic plates to deliver fast, even heat that protects hair while eliminating frizz. Adjustable temperatures from 140ยฐF to 450ยฐF provide total styling control for all hair types. This all-in-one tool straightens, curls, and flips with ease, supported by floating plates for smooth glide. The package includes a heat-resistant glove, silk pouch, style guide, and worldwide dual-voltage, making it the ultimate travel companion for professional-quality results at home or abroad.

| ASIN | B001MA0QY2 |
| Best Sellers Rank | #918,020 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3,263 in Hair Straightening Irons |
| Brand | HSI PROFESSIONAL |
| Brand Name | HSI PROFESSIONAL |
| Color | 1st Gen Flat Iron |
| Customer Reviews | 4.3 out of 5 stars 88,029 Reviews |
| Global Trade Identification Number | 00804879103509 |
| Hair Type | Curly |
| Heater Surface Material | Ceramic |
| Item Shape | Rectangular |
| Item Weight | 16 ounces |
| Manufacturer | HSI Professional |
| Manufacturer Part Number | HSI Flat Iron |
| Manufacturer Warranty Description | 1 Year Warranty |
| Material | Ceramic Tourmaline |
| Material Type | Ceramic Tourmaline |
| Model Number | E038 |
| Number of Items | 1 |
| Power Source | Corded Electric |
| Product Benefits | Curling, Hair Styling, Straightening |
| Resulting Hair Type | Straight |
| Shape | Rectangular |
| Size | 4 Piece Set |
| UPC | 804879103509 |
| Unit Count | 1 Count |
A**A
Excellent!
I received mine two days ago. I LOVE the oil and the flat iron! It heats up quickly and works in an incredible way! I have my own way of straightening my hair. I use a J&D Heat Straight Brush and the flat iron at the same time. I would clamp my hair and have the flat iron above it... then I go downward. The brush will keep your hair straight and separated for the flat iron to heat it nicely. The location of the temp. knob and on/off switch is not something people like but I think it's good. Because our hand is constantly slipping on the outside, we might switch it off or turn up/down the heat on accident. I wished it came with two gloves because I couldn't decide which hand I should use it for. The straightener is hot and so is the hair. I used it on my straighter hand since the iron will ALWAYS be hot while your hair will cool down quick. The iron heats very quick. Mine reached max temp. in under a minute. The cord is workable. The argan oil is great. The pouch it comes with is awesome and thick. I use to get Japanese hair perm once a year. I didn't do it this year and I really wanted my straight and non-frizzy hair. I also like tying my hair and untying it without a hair band print too so I decided I needed to get a flat iron to make up. I have dry, semi-wavy and puffy hair. Too much volume. It gets frizzy and nasty to work with so I always tie my hair. I got fed up and since it's almost Winter, I would love to have my straight hair back/have my hair down. I can also use this to curl my hair, which is neat! Sometimes having curls isn't bad! I wasn't sure if I should get this or not because it seemed odd to me that it is originally $300 but it's $40 on Amazon. I compared it to top flat irons and other plates (this is a Tourmaline... so it's different in how it works and heats). This had many reviews but you can never go with that. I watched videos. After extensive research, I convinced myself to get it. It's $40. If it can work like the CHI that I'm use to, then it is worth it. I cannot talk about the longevity but for anything.. as long as you take care of it, not throw it around, or do anything bad to it, it should last for a very long time. TL:DR - It's worth the $40. If you cannot afford the expensive $150-400 ones, get this. An inexpensive and expensive one will break anyway, you might as well go with this one. You'll save tons of money for the same result. Every flat iron will damage your hair one way or another. You just need to use specific oil before working with our hair to protect it "some". If this isn't straightening your hair enough, you're probably doing something wrong. From my knowledge, the science behind it, the making of the tourmaline, at 410 degrees it should straighten any hair. Let's hope it doesn't fry it though. Different hair requires different temperature. 410 is too high for my hair.
S**L
Better than my CHI!!!
Recently my CHI hair straightener decided to sort of "break" on me. The last time I tried to use it I noticed that it was barely heating up when I set it on its highest setting. I've had it for a few years so it wasn't too surprising that it was about time for a new one. I spent maybe $80-$90 on my last CHI, so I expected to spend that much on another one. I looked for a CHI but the ones I found were too expensive for my tastes... upwards of $100. I was about to fold when I found this HSI straightener. The price was totally right and the reviews seemed spot on. I was really hesitant because you get what you pay for right? But I figured since it was so cheap I'd give it a go, better than spending $100 or more I didn't really want to spend on a hair straightener. The HSI came super fast (thank you 1-day shipping Amazon!) and I opened it up. Came with a nice silky case, a glove... thing, some solution for hair, instructions etc etc. I could care less about the glove and hair solution, and I would for the case too but I think I'll actually use it to keep dust and whatever else from getting on the straightener when I'm not using it. Next day I tested it out. Used it just like my CHI, put the heat all the way up. It worked like a dream!! Also, I used my CHI to make some nice curls and flips and things, but I found it hard sometimes because if I didn't do it just right I'd get those very noticeable and awkward "grooves" in the hair. I found it much easier to do this "curling" with the HSI. Also, I found it much easier to handle than my CHI, which was very bulky and slightly awkward to handle, and somewhat heavy. The HSI is much easier to move between my hands to get at each side of my hair. So I styled my hair, great. Didn't take too long, replicated the effects I got from my CHI. Awesome! I experimented a bit with my hair, and I expected the curls to go away overnight because even after getting beautiful curls on the highest heat with my CHI, the nice wavy hair I'd get would never last more than a day (it'd revert to very flat mostly straight hair). To my surprise when I woke up and looked in the mirror my beautiful curls and waves STAYED!! This was NEVER the case with my CHI, I'd always have to do the process over again to get my hair just the way I liked it. Needless to say I'm EXTREMELY happy with the HSI hair straightener. WAY better value than my CHI, at the time of this review its about $40, which beats that $80 I had to pay for my CHI. Its much better to wield, heats up VERY QUICKLY and gives me curls and wavy hair that STAY OVERNIGHT (I'm pretty ecstatic about this because I didn't think it possible for my curls to stay previously when using my CHI). The HSI is so cheap right now I may even buy another just as a back up and also if the price goes up. I'm sure this is the best hair straightener that I've EVER owned, miles ahead of CHI!! Take it from me you won't be disappointed!!
S**L
Great Iron! Would totally buy it again, but wish I could have a few things tweaked!
I really really like it, but I can't say love for a couple reasons, which may be enough to discourage other buyers. What I love - Quick Heat - This is a powerful little straightener that heats up in a matter of a minute or two, and I LOVE the indicator light that lets you know it's ready to go! Right on the flip side of that, I think it kinda lies, and says it's ready before it really is. Sometimes I notice that the light is green far before the strongest heat is being put out. Long cord with a swivel - I have a lot of hair, and it's constantly causing me to get caught up in the cords when they aren't maneuverable. This one swivels one the base of the iron, which allows me to get at angles, which is really helpful. Love that. My hair cools back down faster - Couldn't even begin to tell you why, it just does, and that's awesome because I get really tired of burned ears! The included accessories are awesome! Cons... The iron stays open unless it's in the bag, and they warn you in the accompanying manufacturer's guarantee not to wrap the cord around it or it will void the warranty. Well, if you're like me, and you misplace the bag now and again, it's pretty annoying that there's not a locking mechanism on the iron itself to keep the arms closed. Especially since everyone who's owned an iron knows that if you wrap the cord around it, it's obvious, which means the void on the warranty would be too. The indicator light gets hot. They give you a glove, but of course it's probably meant for the hand touching the hair getting flat ironed, not the one having to touch the base of the iron. However, that little green light begins to put out some major heat as the minutes pass. The second time I used it, it started to really sting and scald the area between my fore finger and thumb! The temp control has the two obvious temperature areas, but no indication in the in-between as to where you might be temp wise, and no way to get the control to stay if you accidentally brush against it. It's much more a minor thing in comparison, but I've already brushed up on it once and made it hotter on accident, and I have color treated hair that I'm trying very hard NOT to use excessive heat on, which is why I was drawn to the ceramic plates with a lower temp. ----- I really really love this iron, and these small nitpicks aside, I would totally buy it again. Especially if they had a 2.0 version of it where there were upgrades where these were fixed. That would be awesome!
B**D
Shocked and awed!! Im in love <3 <3 <3
I was going to spend a LOT more money through HSN for a CHI flat iron with the same options as this Flat Iron and i was gonna pay 4 flex pays and each one would have cost almost as much as the total price of this item. I have VERY thick, coarse wavy hair... It is EXTREMELY resistant to any form of straightening... dry coarse texture... and ive always wanted long hair but couldnt have it without using a STRONG relaxer which destroyed my hair... left it in a suspended state of China Doll straight with NO other options... well i;ve been growing my hair out for many months.. I have had to fight it tooth and nail.. multiple salon hair cuts to tame it.. I use a LOT of straightening products and on occasion.. yuck.. strong chemical relaxers you need a gas mask and hazmat suit to use... switched to a chi smoothing relaxer.. smoothed but did NOT straighten hair.. Well i think i can TOSS a lot of that out now that i have my HSI. I put a lil of the Argan oil sample in my hair. Heated up the iron and gave it a go without overly high expectations. In 20 minutes i had my shiny, silky. and Pin straight!!! and no heat damage.. I was SHOCKED that this 40 dollar iron had all these options and worked so well I had to struggle so much with my hair before,but NO MORE!! The packaging is top notch as well.. and the storage bag is to die for. Also the Argan Oil is a MIRACLE serum... When i say miracle im not kidding.. God actually answered my years of praying for my hair to cooperate... its always been a love hate thing .. its SO much better than anything containing any type of silicone and i will be ordering a 4oz bottle of the HSI Argan Oil as a compliment for sure.. I currently use Chi Silk Serum.. while it is effective.. it does NOT come into the league of the HSI Argan Oil... it may be expensive for the oil but you get what you pay for... it doesn't take a lot.. I know my own hair texture and i can guarantee with the HSI iron it WILL close the cuticle.. make it soft.. shiny.. I haven't even used my Expensive Chi Hairspray.. dont seem to need it.. hair moves naturally and then back in place.. In the past i had to layer my hair in smoothing and holding products.. i've Never been happier with a hair tool and i've had MANY.. and i still just cant get over the price.... I'm a man but I've been in the company of a LOT of stylists and designers and h ave access to high end products.. but i hate always having to beg them to style my hair and then its gone once the nights over like Cinderella.. i pay much more for a cut and style at the salon than i paid for this Flat Iron. Also no more next day disappointment after the salon when i cant replicate what the stylist did ,, because with my HSI i CAN replicate it :) quite easily and quickly actually.. Also I color my hair EVERY 4-6 weeks... i colored my hair a week ago and i wasnt thrilled with it.. well the combination of this Iron and The Argan Oil my my level 4 chocolate brown color brilliant and luminous.. Also the plates are of high quality.. very sturdy.. smooth.. i can tell they are very hard and also they FLOAT.. this is an IMPORTANT feature ladies and Gents who consider their hair their crowning glory. Since they "float" and move with your hair and rotate.. the iron is very easy to use and versatile depending on what you want to do with it. Don't get me wrong i have an ENTIRE line of CHI products and already own one of their flat irons. Im a die hard Chi fan... but you really oughta give this bargain of an item a try. I will always love CHI but i am VERY interested to see what HSI begins to do with its product line... though i only needed the iron and the Argan oil and i REALLY like that the Oil is Natural... penetrates my hair.. unlike my other products which are mostly silicone based and layer up and sometimes actually seem to dry my hair. I knew the argon oil was superior the second i flattend the first section of hair. I saw some steam but it made no sound.. and and pulled iron straight through and unlike with my other iron with no floating plates i flipped under at the end of section all in one motion... The section was flawless.. no second or third run through. and shiny.. very shiny. Also my style has lasted a few days ;-)
A**R
Bought 6 years ago, good
Girl itโs been six years since I bought this itโs still a good straightener. Heats up quick has an adjustable dial for temperature and the indicator light. Pulls ur hair sometimes but it hurts to beโฆ ready for work
S**A
It's fine, but it doesn't keep a curl
I had my old Corioliss flat iron for over 12 years. Someone had used it on my hair at a mall- people still went to malls in 2008- and told me it cost $150, so I found it on eBay for $40. I was super proud of myself because finding things cheaper online was barely a thing back then. And it was brilliant until it met its match with European plug sockets. I think it would've lived forever otherwise. RIP :( Interestingly, it actually had the Exact same body as this HSI one. The only physical differences are the old on-light was red and this one's green and the ceramic plates were gold instead of black. Even the temperature dial is the same. That's why I picked this one- I thought the quality would be the exact same or probably better! Well, no. No, not at all. I have fine straight hair, so I'm mainly use flat irons to curl or do a little smoothing and shaping. With my old identical Corioliss, I barely needed to turn the temperature dial up. I mean, I could have it low, like 1/4 heat, and it would be more than enough heat to give me lasting curls. With this one, I have to turn the heat almost all the way up to get a curl that sticks (spoiler alert, it still doesn't last). It also doesn't run through my hair smoothly, it gets stuck in sort of choppy tugs. Bummer. I was basically fine with those faults. Then yesterday, I curled my hair and loved how it looked. Nice bouncy curls. I was excited that my hair would be pre-curled for today's meeting. False. I woke up and my hair was straight again. Completely straight. No curl remaining. None. With my old flat iron (which was also only $40, and 12 years old), I could get curls that lasted 3 days, fading only slightly, and all I needed was dry shampoo to keep it fresh. Remember, I only needed 1/4 the heat too! So, back to the story of the curls that didn't last overnight- I was frustrated, but luckily I woke up early enough to say "That's fine- I'll just re-curl my hair for today." I get to the office an hour later (now) and my curls are 1/2 way flattened. See photo. It looks alright. I actually like the wavy look, but I curled it way more than this and even this won't last. I lost so much curl after just an hour and it's not raining or humid. They'll just continue to disappear as the day goes on. 0% chance they'll be here tomorrow. In conclusion, I don't know why it's so bad at keeping a curl, but sadly it's too late for me to return it. It does the job fine I guess, but I'm not impressed at all. Rather than have this thing for 15 years as I hoped, I'll probably just keep it as a backup and find something better.
M**N
Definitely does the job.
For fairness I will start out by saying that I am not a hair product snob. Before I bought this product, I owned a $20 Conair flat iron I bought at WalMart in 2005. (I didn't use it much any more and I could hear my hair crying in agony when I did.) At the time I bought this, my every day hair routine was to blow dry with a round brush and hope for the best. I was often disappointed with my appearance by mid-morning. Then I bought this. As for the quality of the product: I've used it nearly every day for the last 6 months and it shows no visible wear. It opens and closes smoothly and the plates slide through my hair easily. I have not used the heat glove or the argan oil so I will not comment. As for features and function: While the heat dial is tucked between the plates, making it difficult to get at, it stays put while in use. Every few weeks, I check to make sure that the dal is set where I put it originally and it has never moved. Some people prefer more distinct settings for different hair types, but you really only need to adjust this once, so start low and increase slowly until you find your sweet spot. It is a little annoying that the plug is the same large size as a blow dryer. I only have on outlet in my bathroom so I can only plug one in at a time. However, this makes up for it with the fact that it heats up very quickly. My routine with this is to blow dry my hair, plug this in, and go make a pot of coffee. When I come back 2-3 minutes later, it's ready to go. The iron does switch back and forth between "heating" and "ready," but I don't really notice any change in performance. I have medium thick wavy hair and it just takes a few quick passes for me to flatten my hair. With my previous, cheap flat iron, it would not hold the style all day and I would sometimes use it 2-3 times a day. This iron holds my hair straight all day and even through the night. Also, you know how sometimes you're watching tv and a girl will take her hair out of a pony-tail and it's straight and perfect and you think "Yeah right! Her hair would have a huge kink in it!" I can flat iron my hair with this, put it into a pony tail for a couple of hours, take it down, and have it be perfectly straight again. I was NOT expecting that and I was amazed. Usually my hair kinks if I pull it back for more than 10 minutes. Needless to say, this holds a style. The first week I had this, I got several comments that my hair looked really nice, so it makes a difference even on my hair that I'd been blow drying straight. I'm very happy with this product and I'm glad the price is back down to $40 so I can buy one for my sister.
V**H
You MUST Buy This!
My new favorite toy. The HSI flat iron came packaged with a few sweet surprises. The seller packed in a sample of HSI Argan Oil, as well as bonus HSI Heat Resistant Glove that retails on its own on Amazon for $10. I had actually planned on purchasing this later. So I was pleasantly surprised to see it in my box. The flat iron itself comes with a heat resistant pouch for storage. The iron is amazing. AMAZING. I have had both a Chi and a GHD and this far exceeded the quality of both. This boasts floating plates that have yet to snag my hair, and again, to my content, a longer swiveling 7 foot cord. The 1" plates heat up from 140F to 410F and can be used to straighten, flip and curl your hair. The plates contain both ceramic and tourmaline making this a major selling point for anyone who has curly, frizzy hair. {Tourmaline in the plates increases negative ions which balance hair to drastically reduce static and frizz while ceramic disperses heat evenly for fast, safe styling sealing cuticles to lock in moisture and leave hair smooth and shiny.} It offers flash heating, and once hot, the iron stays evenly heated until you turn it off. For me, this is a single pass iron, I had no need to go back and smooth over with a second pass. All the reviews on Amazon were right, this a superior product to any of the brand irons on the market. I highly suggest this iron, definitely get it while it's on the big sale if you can! I don't know how long it will be before it's back at the $300 price point. Even if you buy it then, it's worth every penny! To recap, you get a professional ceramic and tourmaline infused iron with swiveling 7 foot cord with floating plates that heat up from 140 to 410 degrees Farenheit for $40. For the time being. Remember this is a $300 iron. Overall, I am intensely happy with my purchase, and put my name behind them as outstanding quality products! For more information, check out my beauty blog at southerngorgeous.blogspot.com!
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