Pricing: The Third Business Skill: Principles of Price Management

Description

Introduction and Overview of Pricing "You can read this book beginning to end in one go, and not get bored by it because it is easy to understand, dives deep and examples are really well done." --- Rickard Andreasson (Head of Global Pricing) “Pricing: The Third Business Skill” Bestseller is the No. 1 Business Pricing Book --- Pulptastic.com (300 million unique visitors) "Pricing: The Third Business Skill" is one of the best books on pricing --- Olaf Kowalik, product bookshelf Pricing: The Third Business Skill shows you in a clear and concise manner how to set optimum selling prices for your company and setup a high quality pricing function, using accessible models and examples. Discover how Google, LinkedIn, Apple, BMW, Gillette and other successful companies achieve high profits by deploying optimized pricing strategies. Read about General Electric's CEO when he considers GE’s shortcomings in pricing. After reading this book, the pricing function will no longer hold any secrets for you, empowering you to get started on structurally improving your margins right away! "Pricing: The Third Business Skill The best-written book I've ever read on Pricing. Although the topic is complex, this book concisely clarifies the main questions about pricing and revenue management. Even with 9 years in the area, this book helped me to "get back to basics", bringing didactic examples that helped in internal communication." --- Felipe Sant'Anna (Pricing Manager) "What I really like about the book is the way in which it's written. Pricing is seen by a lot of people as a complex subject because it has so many dimensions. The book has captured very clear, it makes pricing really clear." --- Erik Brentjens (Marketing Manager) "I saw the connection with my own experience. The book puts everything together and it's a go to - a handbook forever. EJ's principles, I imagine, will not change so much in the future in spite of the speed of business innovation." --- Nishant Kanneganti (Entrepreneur) "EJ’s book is so complete. The 12 C’s for price drivers and the three layers for pricing research are frameworks which define every part of the profession. The book has a lot of examples, which I have been using for all my projects." ---Herman Mentink (Marketing and Pricing Consultant) Review: Great Introduction, Easy to Grasp but had Depth - I am researching how to optimize pricing for my B2B business. I had received no pricing education previously and come from a product development background (barely any marketing or finance experience). I found it easy to engage with this book, and found the theory described was both accessible, while also having the depth needed to be truly applicable. Strongly recommended to anyone who is not a seasoned pricing professional, but has recognised a need to brush up on pricing optimization. Review: Great Introduction to Pricing Strategy - An easy and clear guide to the overall principles and theory of Pricing. The examples are very relatable. I can apply many lessons and insights in my daily job. Provides a great framework for setting up a Pricing Policy in a professional environment.