













🎉 Elevate your birth experience with CUB — comfort, control, and confidence in every position!
The Comfortable Upright Birth (CUB) Support is a versatile, lightweight, and adjustable inflatable cushion designed to promote safe, natural upright positions during pregnancy, labor, and birth. Made from hospital-grade, recyclable, and phthalate-free materials, it includes a manual pump, a 100% cotton storage bag, and a comprehensive 20-page guide with expert physiotherapy advice. Its quick inflation system and antimicrobial properties ensure hygienic, convenient use at home, birth centers, or hospitals, supporting pelvic comfort and mobility throughout the entire childbirth journey.







| ASIN | B017HQ5BSK |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #289,376 in Sports & Outdoors ( See Top 100 in Sports & Outdoors ) #370 in Exercise Balls |
| Brand | Cub |
| Brand Name | Cub |
| Coin Variety 1 | Teal |
| Color | Teal |
| Customer Reviews | 4.5 out of 5 stars 177 Reviews |
| Fabric Type | Natural Latex Free |
| Fill Material | Air |
| Item Firmness Description | Medium Firm |
| Item Weight | 2.5 Kilograms |
| Manufacturer Part Number | CUB20 |
| Material Features | Antibacterial, Can be recycled |
| Material Type | Medical grade PVC |
| Material Type Free | BPA Free, Phthalate Free |
| Model Number | CUB20 |
| Number of Pieces | 3 |
| Pattern | Solid |
| Product Care Instructions | Wipe with Damp Cloth |
| Recommended Uses For Product | for use by pregnant women |
| Shape | Heart |
| Special Feature | Adjustable, Inflatable, Lightweight, Portable |
| Special Features | Adjustable, Inflatable, Lightweight, Portable |
| Specific Uses For Product | Comfort aid during childbirth, Comfort aid in pregnancy |
| Target Use Body Part | Back |
| UPC | 700461488507 |
| Unit Count | 1 Count |
M**S
Utility beyond just labor and birth
I was honestly not sure about this purchase. I was planning a home birth and it felt like it might be more expense than it was worth for a day (or in my case a few hours). I am not disappointed I just went for it! By about 35 weeks I was having such a hard time sitting to do my work. My chair was causing so much pain to my public region and the alternative ball chair I had just made it worse. I blew up the CUB and found relief! I have used it since as my primary seat for work and it made a difference. I even could prop it up into a horseshoe shape to do some work kneeling. Probably not the intended use case but it worked for me to help my desk job remain tolerable. As got the birth, it was my primary tool. I did not sit on it but I did lean on it hands and knees to push my baby out. Best birthing position out of my 3 births. It was 100% worth it in the end.
S**E
Great birthing tool!
Loved my cub! It made it great for positions where my belly got in the way, I didn’t get to use it for labor as I ended up needing an emergency c-section, but stretching and poses for getting the baby in position were great!
R**N
Smart product
Purchased this for upcoming labor/birth. Well-made, seems sturdier/safer than a birthing ball. I like that it is useful for multiple different laboring positions. Comfy to sit on just as a little seat around the house, and also useful as a seat during modified prenatal yoga poses (good for rocking and stretching hips). One thing to note is that in order to place the cover on the CUB, it must be only half-inflated :) Finishing the inflation process once the cover is on is a little tricky without a second set of hands.
T**7
So comfortable but air leaked during delivery!
This thing is so nice, good quality and so comfortable to labor on...however, almost to pushing stage I felt it wasn't firm anymore and it began hurting my tailbone. Somehow it was leaking air and deflating while I was on it. I ended up having baby on hands and knees but think I would've had her on this cub thing had it not leaked. My poor husband was rushing to inflate but baby was already crowning. As long as the people with you make sure it's staying firm and air tight, this thing is awesome.
C**P
Used for pre-delivery exercise
Really appreciated this product as I was able to do exercises easily and comfortably to prepare for my delivery date. The stool came with a handy pump and it was a very firm air pressure that held my weight well and allowed me to do various birth prep positions and exercises that I think really helped the delivery outcome. It was rather big to bring into the hospital and I wasn't in position to pump it in there so I mainly used it for pre-birth exercise to help ensure baby was in the optimal position which served to be the case when I went into labor. Thank you for an excellent product that really helped my delivery to be the best one yet.
L**Z
Revolutionary
I'm a birth doula and just took this CUB on its maiden voyage the other day. The birthing person loved to just lean on this while kneeling on a pillow. This allowed me access to give hip squeezes and use the rebozo on her. I highly recommend this product for any doula. The price seems steep, but I assure you that this is an excellent product.
E**H
So worth the money
This was absolutely wonderful for helping with positioning during my second natural birth. I wish I’d had it with my first! I’ve been telling my friends about it. Definitely recommend. The storage bag needs to be bigger, but that’s my only criticism of the overall product.
D**K
Product Defective
Our product arrived with a hole in it and we were unable to inflate it. Cheap and disappointing quality for the $120+ that it costs. We wrote to the company directly but no response. Poor customer service too.
F**A
Bueno
Me sentía muy cómoda durante el parto al estar sentada en el CUB.
A**E
For all natural births this is a must.
13 hours in labour at home and I honestly used the cub for 9 of those hours. Not sure how I would’ve managed without it. If you are doubting buying this, don’t just go for it.
Y**N
Received item however no user guide or carry bag as advertised.
I received the item today and am wondering if it was brand new as packaging seemed worn and box not originally sealed. No sign of user manual or carry bag included either. Quite disappointed as not a cheap product. Yet to inflate it yet, I hope at least it has no functional issue!
R**N
Great during pregnancy also
Really liked this. I had bad pelvic girdle pain and found this helpful in my rotation of positions to relieve the pressure whilst pregnant. I didn’t get to use it labour as baby was a rapid arrival but I know from practicing that it would have been changer for my first delivery. Excellent seller. The instruction leaflet wasn’t included in the box (not their fault), but they speedily sent me one, called to make sure I could get a digital copy meanwhile and even included a sweet gift for baby to compensate. Amazing service.
Trustpilot
3 weeks ago
2 months ago