The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport―A High-Octane History of Formula 1's Rise in America, Racing Culture, and Engineering Marvels

Well researched, fast-paced (like its subject), holds interest through. I devoured it!

Great read. All the good behind the scenes stuff. The book captures the essence of F1. The authors nailed it!!!

The Formula is a smart, compelling look at how Formula 1 transformed from a niche, tradition-bound sport into a global entertainment powerhouse. Rather than focusing only on the cars or the drivers, the book pulls back the curtain on the visionaries, risk-takers, and disruptors who reshaped F1 into the modern spectacle we see today. What makes this book stand out is how well it connects business, technology, and culture. It captures the tension between heritage and innovation, showing how data, media strategy, and bold leadership redefined the sport’s trajectory—without losing the soul that made it special in the first place. Well-researched, fast-paced, and genuinely insightful, this is a must-read for anyone interested in Formula 1, sports business, or how legacy institutions evolve in a modern world. An easy five stars.

Really well written book about F1. A must read for fans.

Just finished "The Formula" by Robinson and Clegg. I found it a pretty easy read, and full of interesting insights and anecdotes. Spends a lot of time on the business side, detailing how Ecclestone took F1 from a bunch of squabbling teams and tracks to the powerhouse it is now (and made a mint while doing it). Some interesting stories about some of the drivers and some of the more controversial engineering choices. All in all, I would recommend.

Fascinating read! If you’re at all interested in F1’s development as a sport, this is a must read!!!

Excellent book covering recent F1 history (from late 80's) with a few nods to earlier periods. Covers Senna, Prost, Schumacher and on to today's stars, as well as origins of better known teams and how technology and media has changed the sport (for better or worse). Well written, would definitely recommend.

Brilliantly written, it’s drive come across as a sport book, great language great pace, great recollection of events. It’s just brilliant.