Clairol Textures & Tones Permanent Hair Dye, 2BB Midnight Blue Hair Color, Pack of 1

I use my own 30 developer with the color. 1) it's cheaper than tubs 2) it has the best results. It's actually just straight black and it actually stays in my hair. It does fade some but I never question if it's still black or dark brown I have tried nearly every box and quite a few tubes but nothing works as well. Plus the conditioner is AMAZING. I bleach part of my hair and I've over done it a couple times so it's damages but that conditioner makes it feel and look amazing

The color is true to description and other reviews/pictures. I had medium brown hair and it turned very vibrant! actually too vibrant for my liking. Washed with dawn to help reduce to color. (Lots of pink dye washed out) I followed up with a baking soda mix with shampoo more pink dye rinsed out and then I deep conditioned. The color is still there but much more subtle now, which is what I was hoping for. The conditioner works very well, my hair is super silky now and it smells nice. Maybe if you have dark brown or black hair it would look more subtle but if your light/medium brown then your results will probably be vibrant

Nice hair color have used a few times the color and price was good.

good rich color but washed out after one hair wash :/

There's not to many that can match my color. Either too dark or light. Even cover my little grays

Love the color. Great product

My hair was a certain color and I didn’t want to go to the hairdresser to pay for it. I couldn’t find anything that worked and I saw this. I bought it. I used it and I think it did a great job. It didn’t turn my hair orange my hair is naturally dark brown, and it made my hair look even and I’m really happy with what I bought.

Lovelove love this color. I have a very black hair and after I applied this. Hair turns blonde because of the booster which is very effective. Just hard to come by at stores. Always sold out.