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The Tartemaracuja Juicy Shift is a revolutionary pH-powered lip balm that combines gloss, color, and hydration in one product. With its unique ability to shift colors based on your natural pH, this balm not only enhances your lips' appearance but also provides immediate hydration and a plumping effect, backed by clinical studies. Infused with over 10 superfruits, it nourishes and smooths your lips while delivering a long-lasting, juicy shine.


W**D
Quality, moisturizing, lasts hours
I adore this so much that I immediately bought it again in the same color (everything I love gets discontinued!). I got it in Clementine, but I have 7 other colors on the way.Pros:1. Really moisturizing2. The plumping comes from the moisture I think3. It doesn’t burn like Lip Venom bc it isn’t plumping your lips via inflammation4. Has a cooling, minty effect5. Gorgeous, sheer color6. Color is buildable7. Good amount8. I only have to apply it like 2-4x throughout my 16h shift- I do a lot of talking and drinking water9. Pretty rose gold packaging10. Pushing the button is just fun11. Clean ingredients12. Pushing the button only dispenses a tiny amount at a time- prevents wasteCons:1. If you’re looking for a SIGNIFICANT plumper, this isn’t it. Go irritate your lips with something else. This is plumping your lips long-term with moisture2. If I could change ONE thing, I would make it so you can lock the button. I keep this in my pocket at work and sometimes accidentally push the button. It’s ok though, bc only a very tiny amount comes out with each push3. It costs money (but is appropriately priced for quality)4. I wish they’d show each color on different races of women. They do a good job representing various skin tones, I just wish they’d do it with every single lip color. Arm swatches mean nothing to me
S**Y
Love it
I bought the rose and it has great shine and color. It keeps my lips moisturized for a few hours. I love the tingling cooling sensation when I first put it on.
A**N
My favorite thing on Amazon HANDS DOWN!!
My FAVORITE thing on Amazon HANDS DOWN!I am never without this product in my bag! It’s stunning!!
R**N
Green to Pink in a Couple Minutes...
This is good stuff... My favorite thing about it is that it changes color. The "Shift" line of the Tarte lip products is the coolest, in my opinion. Plus, it lasts longer than most other lip glosses/balms and it has a nice texture. I like these so much, I've got almost every color that I like 😁 The only thing I don't like is if it gets too warm/hot, it gets goopy and melty and leaves chunks on your lips... So don't let it get too warm... Other than that, it's great.
E**A
Good but you run out quick
Great for dark lips, makes it pinky
C**N
Happy
Love it. Not over powering. The right amount to make lips juicy not feel like menthol lips. No one wants vicks on their lips. Not too sticky.
L**
ITS AMAZING
I liked the color after I let it sit on my lips and I love how moisturizing it is and has a slight plump but nothing tooo crazy but still doo make your lips bigger I do recommend
S**S
Not for me
Provides a tingle but very little plumping. The balm feels very nice on my lips. The grape turns into a color that is not complimentary to my skin tone. The kiwi is a more subtle color that is ok for me. The scent is off putting and it doesn’t go away right away. I’ll try it again, but I don’t think I’m going to be keeping either of these.
Trustpilot
1 week ago
2 months ago