Managing Innovation: Integrating Technological, Market and Organizational Change
Product ID: 56681427
Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors. Now in its fifth edition, Managing Innovation has been fully revised and now comes with a fully interactive e-book housing an impressive array of videos, cases, exercises and tools to bring innovation to life. The book is also accompanied by the Innovation Portal at www.innovation-portal.info which contains an extensive collection of additional digital resources for both lecturers and students. Features: The Research Notes and Views from the Front Line feature boxes strengthen the evidence-based and practical approach making this a must read for anyone studying or working within innovation The Innovation Portal www.innovation-portal.info is an essential resource for both student and lecturer and includes the Innovation Toolkit – a fully searchable array of practical innovation tools along with a compendium of cases , exercises , tools and videos The interactive e-book that accompanies the text provides enriched content to deepen the readers understanding of innovation concepts Review: Very good - Delivered quickly and in good condition. Exactly what I need for my subject and good value. Review: Great book! - Is a really useful book if you are doing creativity and innovation. It provided a lot of useful information for my course and a lot of interesting case studies.
| Best Sellers Rank | 837,876 in Books ( See Top 100 in Books ) 206 in MBA Reference & Education |
| Customer Reviews | 4.4 out of 5 stars 85 Reviews |
C**S
Very good
Delivered quickly and in good condition. Exactly what I need for my subject and good value.
T**I
Great book!
Is a really useful book if you are doing creativity and innovation. It provided a lot of useful information for my course and a lot of interesting case studies.
E**O
Good but doesn't include advertised interactive e-book
It's required reading for a marketing course I'm doing and so the ocntent is very useful. I'm just annoyed that the advertised e-book doesn't exist anymore. I would've got the kindle edition instead if I knew that before.
K**.
Very good summary, used as part of my MBA
This book provides a great summary of everything that innovation is and means to today's organisations. It's well laid out and to the point.
A**R
Relevant book when you study innovation management
Good book covering innovation topic, not the easiest reading but still good. Supposed to be one of the most relevant book written on the topic.
A**C
Excellent Quality and a Bargain!
Looks brand new, shipping was fast and overall very cheap for the quality. Will use this supplier again.
M**M
Loved the book
Very good quality.. fast delivery and very clean and neat... don't hesitate to buy when needed
B**Y
Informative Book
This book is the recommended reading for my uni course - so very useful to have it. Well written and informative
A**S
A must read for business students
Explores the role of social media in today's business society. Shows us that the everyday employee can be empowered to be social and can be build brand value on a daily basis. Excellent and compelling book. A must buy for those seeking to understand the emerging role of social media in the new business environment.
V**S
aprendiendo por un tubo
realmente potente la cantidad de info, referencias y muy buena organización del contenido. mi biblia desde ahora. recomendable para quienes creemos que innovar no es la idea feliz y tener suerte
C**N
Molto soddisfatto
Essendo uno studente universitario sono molto felice di trovare libri di corso ad un prezzo onesto. Il prodotto si presenta consono e rispecchia la descrizione.
D**A
Five Stars
It was perfect
G**S
Outdated Content
Book is really outdated even with the occasional updates. 10-15 years ago this book would be cutting edge unfortunately I need this book for school
Trustpilot
1 month ago
1 month ago