Creating a Sustainable Brand: A Guide to Growing the Sustainability Top Line (DoShorts) 1st Edition

Campher approaches sustainability branding through a unique, easy to understand lense. The book is a quick read, but a reference I will return to for years to come.

Very disappointing, when I opened the packaging I couldn't believe how thin the book was for £35.00. Not that I would equate the thickness of the book to the quality of the content but I was expecting more than I received. I took it on a business trip with me to read and good job it was only a short flight to Belfast and back. I was really looking forward to this book as I work in launching sustainable products and thought that the guidance in this book would help me in the future. Unfortunately this book was extremely light on detailed content and I didn't really learn anything, it recommends other books in their range but I won't be spending another £35.00.........sorry but this is a clearly style over substance! Sorry guys but you could have done so much better than this!