30+£ for one pack if 40 wash pack? am I missing something?

No, this is flagrant profiteering. I bought the same item recently for £13. If you are prepared to be flexible on brand and/or powder vs liquid then you would have no problem in most supermarkets.

Is it just me or this is double the price in supermarkets?

Hi , Of course Supermarkets are & always will be cheaper , reason is they don’t post it to your address, they don’t pay for packing and they don’t pay Amazon selling fees , people who buy this product on Amazon are maybe far away from a store or can’t go out to buy .. Postage , packing & Amazon fees adds up to the price . I hope this answers the question . Regards Travelong

Is it OK for coloured cloths?

At 40 degrees for any kind of clothing yes and you can put it up to 50

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🧺 Elevate your laundry game with Persil Bio – where science meets speed for spotless style!

BIO ENZYME POWER 🧬 - Harness the natural strength of enzymes for deep, biological stain removal that’s tough on dirt but gentle on fabrics.
BRIGHT FRESH FINISH ✨ - Optical brighteners and oxygen-based agents ensure your laundry looks vibrant and feels fresh every time.
QUICK WASH FRIENDLY ⏱️ - Get spotless clothes even on your busiest days with a formula designed to work fast and efficiently.
STAINS GONE FIRST TIME ⚡ - Experience powerful cleaning that tackles stains on the first wash, saving you time and rewashes.
TRUSTED BRAND QUALITY 🏆 - From Unilever’s Persil, a name synonymous with reliable, professional-grade laundry care.

Persil Bio Washing Powder offers 40 powerful washes with a biological enzyme formula that removes stains effectively on the first try, even during quick wash cycles. Enhanced with oxygen-based bleaching agents and optical brighteners, it delivers a bright, fresh clean while being trusted by professionals and busy millennials alike.

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