Is one hair color dye tube enough for long/thick hair? Will this hair color lighten already colored hair?

Our liquid-creme formula will go a long way but even saturation is key to rich, uniform results. For thick or very long hair we recommend 2 hair color dye tubes to ensure proper application. Our hair color cannot lighten previously colored hair.

My grays are stubborn, will this product cover them?

Stubborn grays are no match for our naturally derived formulas! We suggest adding a N(neutral) to your formula for added coverage. For example, if you are 7WB, get both the 7WB and 7N hair color kits. Combine half of each tube & one 2 Oz developer.

How long does the color last? What kind of shampoo and conditioner should I use?

Our permanent hair color is fade proof for up to 8 weeks! Using a color safe shampoo and conditioner like our Color Care Shampoo and Conditioner collection will help prevent fade out for up to 8 weeks.

What comes with the hair color dye? (Tube Only)

This item is for the hair color dye tube ONLY. To start coloring at home you need to purchase the 2 Fl Oz developer and hair coloring accessorries SEPERATELY.

Should I wash my hair before coloring?

There is no need to wash your hair prior to coloring unless you have heavy product in your hair. If you do have a lot of product in your hair, we suggest washing out the product and drying hair completely before coloring.

Better Natured Permanent 4vv Medium Intense Violet Hair Color Dye

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Fully operational. Shipping worldwide, on schedule.Duty & taxes paid at delivery

Help Track order

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Description

Goodness Made Gorgeous: Harness the power of Coconut Oil, Tahitian Palm Milk, and Orchid Milk for a highly natural, professionally-developed permanent hair color.
100% Gray Coverage: Achieve rich, vibrant color that lasts up to 8 weeks while fighting stubborn grays, leaving your hair looking radiant and luminous.
Vegan & Premium Formulas: Sulfate, paraben, harsh salt-free, gluten-free, and 100% vegan-friendly for gentle, kind-to-hair coloring.
Triple Plant-Milk Blend: Infused with nourishing Coconut Milk, Tahitian Palm Milk & Orchid Milk for high-performance conditioning and stunning results.
Better Natured Liqui-Creme Hair Color leaves hair so soft and silky smooth, you might feel like you’ve already conditioned!

Better Natured 4VV Medium Intense Violet Hair Color Dye offers salon-quality, vibrant hair color that lasts up to 8 weeks with 100% gray coverage. Our high pigment color effectively covers stubborn grays and leaves your hair looking radiant and luminous. Our vegan formula includes a signature triple plant-milk blend of Coconut Milk, Tahitian Palm Milk, and Orchid Milk for superior conditioning and brilliant shine. This premium-level formula is free of sulfates, parabens, harsh salts, and is gluten-free. For best results, use with Better Natured 20-Volume Developer. Review: Great color and no strong odor - Highly recommend this brand. Great color, and the best part is no strong odor like most hair dyes. Definitely will be sticking to this brand from now on. Review: Great on blond highlights! - Excellent color and saturation. Looks like my hair was done at the spendy salon. Will totally buy again. I have blond highlights and the color took nicely. The fade after a couple of washes is as not quite as quick as off the shelf classic “punk” dyes.

Reviews

J**E

Great color and no strong odor

Highly recommend this brand. Great color, and the best part is no strong odor like most hair dyes. Definitely will be sticking to this brand from now on.

2.08.2026

F**E

Great on blond highlights!

Excellent color and saturation. Looks like my hair was done at the spendy salon. Will totally buy again. I have blond highlights and the color took nicely. The fade after a couple of washes is as not quite as quick as off the shelf classic “punk” dyes.

25.08.2025

L**A

Best color and leaves hair healthy

This is the best hair dye I've ever used. It has left my hair so healthy and the color is amazing. I've used it several times and its made my hair healthier.

31.12.2025

E**R

Beautiful Application

Color was easy to work with and vibrant. I was so grateful it’s not made with the same chemicals many other dyes are using. Used on my 12 year old and it’s nearly washed out after almost 4 weeks, fading to a rusty color. Definitely looking forward to trying new colors on her soon!

5.11.2023

D**A

Me encanta este violeta

Me encantan los resultados de este color

6.03.2026

A**A

Not a good product

This hair color turned my hair orange instead of violet. It also started to wash out within a couple of days.

25.12.2025

A**.

Not permanent

goid color, but definitely not permanent.

8.12.2025

R**R

Vivid and bright

This color is gorgeous!!! It s risky turns out like the box I’m very impressed. My hair was a darker brown and it still turned out vibrant violet. I’ll definitely continue to use this

3.11.2025

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Better Natured Permanent 4VV Medium Intense Violet Hair Color Dye - Naturally-derived, Vegan & 100% Gray Coverage that Lasts up to 8 Weeks

Description

Specifications

Reviews

Common Questions