UNISEX APPEAL - Perfect for anyone looking to make a bold statement.
GENTLE FORMULA - No alcohol, peroxide, or ammoniaβjust pure hair love.
ALOE VERA INFUSION - Nourish your locks with the soothing power of aloe.
PROFESSIONAL QUALITY - Crafted for salon use, now available for your home.
VIBRANT LONG LASTING - Experience a stunning color that lasts up to 12 months!
Adore Shining Semi Permanent Hair Colour in 178 Royal Navy is a professional-grade hair dye that offers a vibrant, long-lasting color without harsh chemicals. Infused with aloe vera, this gentle formula is designed for unisex use and provides up to 12 months of stunning color after opening. Perfect for those who want to express their individuality with a touch of luxury.
Specifications
Manufacturer
Adore
Package dimensions
13.2 x 3.9 x 3.8 centimetres
Package Weight
0.14 Kilograms
Item dimensions L x W x H
13 x 4 x 13 centimetres
Item weight
4 Ounces
Brand
Adore
Colour
178 Royal Navy
Format
Liquid
Volume
118 Millilitres
Speciality
Long Lasting
Target audience
Unisex
Language
English
Item model number
AD-178
Product Dimensions
13 x 4 x 13 cm; 113.4 g
ASIN
B00OVF9Y2A
Have a Question? See What Others Asked
How long does the dye last if you wash your hair twice a week?
I have medium-ish brown hair. Will this product be noticeable or should I strip my hair colour first?
Is this a hair stain? A few people have recommended trying a hair stain rather than usual hair colour, it's just finding out which are stains
Are there any ways to speed up washing it out ? Can only have it in for 2 weeks due to school rules
Reviews
4.0
All from verified purchases
J**D
Love Adore been using them for years
Correct hair shade and love it
C**A
True to colour, long lasting, wonderful.
Wonderful! Dyed my shoulder length hair with half a bottle, and now mixing the remaining dye with conditioner once a week or two to help top up. Easy to apply, left on for around 40 mins before washing out, and avoided washing my hair for a week to let the dye set in. Has not damaged my hair in any way. I did bleach my hair before application however , which has kept the colour true mint green, but I am not sure if it would work as well on unbleached hair. It's been two months now and fading has occured (see photos) but is still what I would class as mint green (faded photo is pre two week top up, so that helps prevent the fading as quickly - the conditioner mixing trick does really help with vibrancy). I've tried many dyes over the years and this is definitely one of my best experiences. Very good dye and an excellent price, highly recommended. Will be looking into their other colours when I inevitably change again.
J**E
Waste of money
Tried 3 consecutive days putting this into my hair, colour barely shows. I had newly bleached hair a few days prior and this colour was so washed out. Looked vibrant straight out the bottle but a hugely disappointing transfer. It barely put a pink tinge in my hair.
B**M
Rosey Pink Dream π
Don't be put off by the initial Neon Pink of this product, on my bleached blonde hair it gave a lovely rose pink colour. Admittedly I did mine twice as I wanted the colour to be a bit stronger. It's a lovely dye, not harsh at all, no smell, and goes onto the hair shaft well (do section hair properly otherwise you'll be patchy). Overall, I was very impressed with Adore, I'd previously used the Clariol and Crazy Colour, & although they were both good, I felt this product and colour suited my hair type & intentions better. Would recommend - especially if, like me, you've got quite damaged weak hair from bleaching ππ¬π
D**N
Great product
Really impresses with this product. Can't wait to try other colours
J**E
Works well on bleached hair- does not take to natural blonde hair
Colour is lovely, easy to apply. I have ombre hair with the bottom bleached so I knew my hair would take differently on the top to bottom. However, the dye took really well on the bleach but has not taken at all to my natural blonde hair. So even if your hair is naturally light this will not work on your hair, if your hair is bleached, it will look lovely :)
K**R
U
Good
D**E
Great
Great
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Abdullah B.
Great price for an authentic product. Fast international shipping too!
3 weeks ago
Rajesh P.
Customer service was outstanding when I had questions about the product.
1. Shampoo and rinse hair thoroughly. 2. Dry hair until slightly damp. 3. Apply color evenly from roots to ends. 4. Leave on for 15 minutes. 5. Rinse out with water until water runs clear.
Safety Warning
For external use only. This product must not be used on eyebrows or eyelashes, as it may cause blindness.If products gets into eyes, rinse immediately with water and call physician if irritation occurs. Do not use this product if scalp is irritated or injured. Test 48 hours prior to use of this product for allergies by applying a small amount to inside of elbow. Leave for 48 hours ,If redness, burning or itching occurs, do not use this product on your client. Use only asdirected and keep out of reach of children.
Box Contains
Adore shining semi permanent hair colour 178 Royal Navy
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Dyed my shoulder length hair with half a bottle, and now mixing the remaining dye with conditioner once a week or two to help top up. Easy to apply, left on for around 40 mins before washing out, and avoided washing my hair for a week to let the dye set in. Has not damaged my hair in any way. I did bleach my hair before application however , which has kept the colour true mint green, but I am not sure if it would work as well on unbleached hair. It's been two months now and fading has occured (see photos) but is still what I would class as mint green (faded photo is pre two week top up, so that helps prevent the fading as quickly - the conditioner mixing trick does really help with vibrancy). I've tried many dyes over the years and this is definitely one of my best experiences. Very good dye and an excellent price, highly recommended. Will be looking into their other colours when I inevitably change again."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"1.0"},"author":{"@type":"Person","name":"J***E"},"datePublished":"7 December 2024","name":"Waste of money","reviewBody":"Tried 3 consecutive days putting this into my hair, colour barely shows. I had newly bleached hair a few days prior and this colour was so washed out. Looked vibrant straight out the bottle but a hugely disappointing transfer. It barely put a pink tinge in my hair."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"B***M"},"datePublished":"27 April 2025","name":"Rosey Pink Dream π","reviewBody":"Don't be put off by the initial Neon Pink of this product, on my bleached blonde hair it gave a lovely rose pink colour. Admittedly I did mine twice as I wanted the colour to be a bit stronger. It's a lovely dye, not harsh at all, no smell, and goes onto the hair shaft well (do section hair properly otherwise you'll be patchy). Overall, I was very impressed with Adore, I'd previously used the Clariol and Crazy Colour, & although they were both good, I felt this product and colour suited my hair type & intentions better. Would recommend - especially if, like me, you've got quite damaged weak hair from bleaching ππ¬π"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"D***N"},"datePublished":"23 March 2025","name":"Great product","reviewBody":"Really impresses with this product. Can't wait to try other colours"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"J***E"},"datePublished":"6 July 2022","name":"Works well on bleached hair- does not take to natural blonde hair","reviewBody":"Colour is lovely, easy to apply. I have ombre hair with the bottom bleached so I knew my hair would take differently on the top to bottom. However, the dye took really well on the bleach but has not taken at all to my natural blonde hair. So even if your hair is naturally light this will not work on your hair, if your hair is bleached, it will look lovely :)"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"K***R"},"datePublished":"19 March 2025","name":"U","reviewBody":"Good"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"D***E"},"datePublished":"18 March 2025","name":"Great","reviewBody":"Great"}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.125,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"How long does the dye last if you wash your hair twice a week?","acceptedAnswer":{"@type":"Answer","text":"I wash my hair every second day and i get about 3 weeks before the dye starts to fade, my hair is also in very poor condition from bleaching, so the better condition your hair is in the longer it will last. Also it doesnt say on the bottle but if your hair hasnt been bleached the dye wont stick at all."}},{"@type":"Question","name":"I have medium-ish brown hair. Will this product be noticeable or should I strip my hair colour first?","acceptedAnswer":{"@type":"Answer","text":"It would be noticeable itβs a very strong red I used it on black hair"}},{"@type":"Question","name":"Is this a hair stain? A few people have recommended trying a hair stain rather than usual hair colour, it's just finding out which are stains","acceptedAnswer":{"@type":"Answer","text":"Nah, this isn't a hair stain. It washes out fairly easily. It's just that the colour is so intense it can stain the skin during dying your hair. :)"}},{"@type":"Question","name":"Are there any ways to speed up washing it out ? Can only have it in for 2 weeks due to school rules","acceptedAnswer":{"@type":"Answer","text":"use water as hot as you can bear it, sulphate shampoos to wash your hair. Crushed up vitamin C tablets mixed with Sulphate shampoo into a yoghurt consistency and left under a plastic bag for 30 minutes (minimum) lifts semi perm colour but also dries out your hair a bit so follow this with a good conditioner."}}]}]}