Purple Brightening Shampoo for Blonde, Lightened & Gray Hair, Neutralizes Brassiness, Repairs, Protects, Hydrates, Vegan, CrueltyFree, 8 Fl. Oz

This is my favorite purple shampoo! It doesn’t dry my hair out (like many do) and it’s not overly pigmented so I don’t have to worry if I leave it in too long. If my hair is gonna turn gray or lavender it’s just a really good purple shampoo for like once a week maintenance.

Great product

This really helps brighten my blonde hair! It keeps it moisturized, soft, and strong, plus it smells amazing. The downside is that the bottle is small, and I feel like it’s a bit pricey for the size.

I feel that this is a salon quality shampoo. It definitely gets the yellow tones out of my hair. The shampoo itself is a deep purple, almost blue in color. I have hard water and my hair always yellows between my hair appointments. I have used salon brands and have spent so much money and this is just as good. It smells good too. I feel that this is a good value for the money.

The media could not be loaded. Out of all the purple shampoo i have tried, this one is so far the best. It doesn't stain your gray hair and leaves it nice and smooth . Good value and smell real nice.

My scalp reacts with terrible itching. Too bad because my hair looks great but not worth the itch!

Great price (much better than the beauty supply shops) and if you by a bundle you save even more. Great lather and hair feels so good after using this.

Love this shampoo I use it already twice a month on my hair just to keep the lighter parts of my hair light I love it