LONDONTOWN Illuminating Nail Concealer - Sheer Brightening Nail Polish & Strengthener for Yellowing, Damaged or Discolored Nails, Natural Nail Perfector, 21+ Free, 0.4 Fl Oz

Love this nail polish and now it’s the only polish I buy. Looks so chic and expensive and goes on steel free. Love the sine and natural pink look. Can last a good week or more. No need for a manicure anymore from the nail salon! Love this color!

Welp. I found my new go-to polish with the PINK illuminating nail concealer. I tried both the milky and the pink, and my fave is the pink. The milky doesn’t look yellow per se, but if I hold them up against the light, there’s definitely more of a yellow tone over time with the milky. My old go-to was the Essie Gel Couture in the twisty bottle in color 40 Fairy Tailor (not actually gel, but “gel like”) which is also an excellent polish, but this one is better. It lasts a little bit longer and looks nicer for longer. And unlike the Essie one, it doesn’t yellow in the sun at the end of its life span, nor does it get thick in the bottle as quickly. I’ll take a video to show you the viscosity and amount after 3 months. This polish is beautiful. Easy to apply with a great brush that I can do 1-2 strokes for the whole nail. Gives you that extra touch that makes you feel polished even when you’re not put together. It dries quickly. I still use my Essie Gel Couture top coat which works wonderfully. I get about 8-10 days out of it when I wipe my nails with rubbing alcohol before painting. The polish nor my routine with the rubbing alcohol does not make my nails less healthy. In fact, keeping them polished protects them and makes them so much less likely to split, which is my main problem (my nails can split down below where I would normally clip and they also split lengthwise along the nail itself almost like I can peel the top layer off). But I really knew I needed to re-purchase this one when I looked at when I had last purchased it which was 3 months prior. I did my nails with ONLY this polish, two coats each time, every 8 days or so. So it was well worth the $20. I could still get a couple manis out of that bottle probably but I just like fresh bottles so much better and since I don’t get them professionally done, I indulge in the fresh bottle.

Pros: - LONG lasting (6+ days with top coat) - customizable (can add layers for opaque color) - doesn’t damage or discolor nails - great as a base coat for other polishes Cons: - hard to remove - bottle doesn’t last long when you use multiple layers This has become my staple daily nail polish. It lasts longer than any other regular nail polish I’ve tried (regular meaning not gel or others that need cured). I’ve used this several times and it consistently lasts 6+ days without a touch up. I usually add 2-3 layers depending on how opaque I want it to be. 1 layer is really sheer and very natural, which also looks great but I usually do more than 1. I’ve tried the original, pink and bubble. I much prefer the pink (it’s a VERY light pink shade, more pinkish white with more than 1 layer). This is a great daily shade or a great base coat for other polishes. I also want to add that I haven’t tried it without a top coat. I always use a top coat but this polish still lasts longer comparatively. I usually use OPI and get around 4 days before I need a touch up on the edges or complete redo. This easily lasts twice as long. My holy grail top is Esse Gel Couture Quick Dry Top Coat - which you can also grab on Amazon and it doesn’t need cured despite “gel” being in the title. Pictures show the last time I used it. (I painted them quickly so not my best work lol but I always forget to take pics for a review). I show it over 8 days and now my edges are starting to wear away. I will also say that it’s a bit hard to take off and find that I often need to use acetone first, which I don’t love bc it’s drying, but I just follow with a nourishing remover and use lotion or cuticle oil so my nails don’t dry out.

Wasn’t thrilled about the price point of this product, but the rave reviews here and on social media (and a rare sale that knocked a couple of bucks off the cost) finally convinced me to give it a try. I will warn you the bottle for the price is a little on the smaller side, but the packaging is adorable. I am an instant fan and already planning to purchase the pink shade so I have a couple of different options (I started with the shade Bubble). My natural nails desperately need a rest and reset after years of regular dip manicures. I am also genuinely helpless at doing my own nails - after decades of fiddling around my learning curve has remained flat. This sheer concealer is gorgeous and so easy to use, excellent leveling, light fill, beautiful sheen and provides a lovely, natural “clean girl” finish. This dries down rapidly, is very low odor (like almost none) and one coat does the trick (looks teeny bit streaky like most sheers but that magically vanishes as it dries), but two coats? Two coats is perfection. As with any polish I would recommend allowing the first coat to truly hard set before you apply any more - I was a little impatient the first time I used it and got those annoying teeny bubbles that result from applying multiple layers without ample dry time in between. So far longevity is fantastic as well; this does remove with any polish remover and a cotton round, but you do have to work at it a little which makes me optimistic about durability. I also get the sense that you could do touch ups as needed right over your base, but will update is my experience is different. If you are hesitant for the same reasons I was, just do it. There’s a reason this product is viral and it truly does live up to the hype. Trust me when I say if I can apply this with success *anyone* can.

Grey fades into a soft pink on my nail tips. this is a brilliant nail polish. Im going to try the pink one next

Lovely nail polish that doesn’t wear quickly and makes your nails look so healthy. A natural polished look for all occasions.

I love it.

This goes on and on stays on. Would buy again.

I really don't like hiw it looks on my nails and it came off after 2 days.