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The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource. Review: Very practical if you find you want to get beyond the theory and do some of it! - Very easy to read, sometimes a bit dry and often its covering what is now, at least, very well known approaches. However, that said it also contain some key differences to other comparable books. I *think* I understand the theory around lean, good UX approach very well but sometimes it's hard to find actual practical descriptions of doing them in different stages of your customer / product development. What I am finding is that product development techniques are very well documented but customer development is still, even now, quite hard to vaguely described to where you should start. For this alone it gets 5 stars. I don't think anything in this book will surprise you if you are vaguely in that startup / lean world (unless you think you are but aren't ;-) but it might just give you some pointers as to your blind spots and how to actually, practically carry them out. It did for me. The other major factor I like is that he is very honest in how he has carried out the research and it isn't overblown or unachievable for most (i.e. just re-hashing the methods that the latest unicorn did which doesn't really translate very often - Uber, which is occasionally mentioned, found a really untapped customer need with huge potential; this is quite rare as is obvious from its outstanding success). There is a lot of people out there that will tell you unless it's huge sample sizes and you are getting statistically significant evidence then it's not worth doing. This is impractical in many B2B cases where its high value but a niche product. He seems to agree and suggest a modest number of well done and structured tests can give you good (enough) insight. I liked this approach as it gets round the all or nothing and makes you apply some rigour to the middle pathway. Review: BRILLIANT PLAYBOOK FOR ESTABLISHING PRODUCT MARKET FIT - Dan has produced a simple and powerful manual for understanding and establishing product market fit for your new product or service. High recommend reading for every product development and innovation team,





| Best Sellers Rank | 171,643 in Books ( See Top 100 in Books ) |
| Customer Reviews | 4.6 out of 5 stars 1,363 Reviews |
P**Y
Very practical if you find you want to get beyond the theory and do some of it!
Very easy to read, sometimes a bit dry and often its covering what is now, at least, very well known approaches. However, that said it also contain some key differences to other comparable books. I *think* I understand the theory around lean, good UX approach very well but sometimes it's hard to find actual practical descriptions of doing them in different stages of your customer / product development. What I am finding is that product development techniques are very well documented but customer development is still, even now, quite hard to vaguely described to where you should start. For this alone it gets 5 stars. I don't think anything in this book will surprise you if you are vaguely in that startup / lean world (unless you think you are but aren't ;-) but it might just give you some pointers as to your blind spots and how to actually, practically carry them out. It did for me. The other major factor I like is that he is very honest in how he has carried out the research and it isn't overblown or unachievable for most (i.e. just re-hashing the methods that the latest unicorn did which doesn't really translate very often - Uber, which is occasionally mentioned, found a really untapped customer need with huge potential; this is quite rare as is obvious from its outstanding success). There is a lot of people out there that will tell you unless it's huge sample sizes and you are getting statistically significant evidence then it's not worth doing. This is impractical in many B2B cases where its high value but a niche product. He seems to agree and suggest a modest number of well done and structured tests can give you good (enough) insight. I liked this approach as it gets round the all or nothing and makes you apply some rigour to the middle pathway.
C**S
BRILLIANT PLAYBOOK FOR ESTABLISHING PRODUCT MARKET FIT
Dan has produced a simple and powerful manual for understanding and establishing product market fit for your new product or service. High recommend reading for every product development and innovation team,
K**R
The book I recommend to learn or remind yourself of the fundamentals of product management
If there were one book I’d recommend to learn or remind yourself of the fundamentals of product management, it would be The Lean Product Playbook. It's in my top 10 list of best product management books. The book brings together ideas from Lean Startup and Lean UX to give you an actionable model for finding product-market fit. It consists of a 6-step process that explains how to: Determine your target customers. Identify underserved customer needs. Create a winning product strategy. Decide on your Minimum Viable Product (MVP). Design your MVP prototype. Test your MVP with customers. Iterate rapidly. It also comes with several real-world examples that illustrate the full product development lifecycle from a product management standpoint.
C**P
Essential guide for creating and testing products
This is a brilliant go to guide which is easy to dip in and out of that provides the scientific approach to product development using Lean techniques. Thoroughly recommend
A**R
Great intro to PM
I’m looking to start a new tech start up and this was invaluable for tips and tricks on good PM approaches.
T**A
Loads of useful information
This book had loads of useful information for entrepreneurs. It also helps give a framework around building great products...highly recommend for all entrepreneurs
Y**I
Great in places...
A worthwhile read that had a good balance between innovative tips and tricks, with relevant and familiar case studies where they were applied. Two stars were deducted as it did feel a tad wordy in places with some elements repeated
G**I
It is very easy to follow with concrete and useful examples
I am really enjoying reading this book. It is very easy to follow with concrete and useful examples.
Y**L
A worthy investment for the product folks
Great book, has all of the key info organized.
S**A
Engaging read
Explained in very simple English. Very engaging as well
E**C
Excellent refresh
Nothing new but a good and compact refresh with product management like agile, ux and so forth. It’s a book for software product and not for hardware product.
R**N
Incredible book with lots of practical advice
After reading "The Lean Startup", I did have a good idea on the lean movement and pattern that founders should follow to build theirs products. What I was lacking, however, is more of a step-by-step breakdown of what the process actually looks like starting from the idea to the first release. In his book, Dan covers a lot of those concepts with practical examples from identifying target customers to testing your MVP and iterating. I also found a lean product case study and agile tips in the end of the book incredibly helpful! I highly recommend Dan's book to people who are after building great meaningful products and am very thankful to have come across it myself.
S**.
Must have per chi si occupa di prodotto
Uno dei libri più completi ed efficaci che abbia mai letto. Tecnico ma scorrevole, adatto anche a chi è all’inizio.
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