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Natural Instincts Bold Permanent Hair Dye in Deep Burgundy Acai delivers rich, long-lasting color with 8 weeks of vibrant shine. Infused with argan oil, açaí, and guarana extracts, it nourishes hair while providing bold, glossy results. The ammonia-free, cruelty-free formula is gentle on all hair types, especially dark bases, and includes a moisture shine mask to lock in hydration and color.

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