WELLA Number 10/69 Illumina Coloring

Easy to use. Lovely colour.

My hair has been dark for a while. I missed being blonde so cap highlighted my hair.Unfortunately some of the older brown was very stubborn. Those parts were a horrible shade of orange and I dare not put any more bleach on it, it’s already taken a battering.I needed violet to naturalise the orange so purchased this knowing it wouldn’t entirely match the swatch colour but should hopefully at least take the orange away.I used the 10/69 with a 1:1 ratio on dry hair with a 30 vol wella developer (I know that seems a high volume but I can’t stress enough just how orange it was)I let it develop for 25 mins and rinsed, shampoo, condition and hair mask.The colour is beautiful 😻 I’m so happy with it.The condition of my hair is absolutely awful (which is entirely on me- I went in a bit hardcore with the bleach) so if anyone can suggest something amazing for the bleach damage it would be appreciated.

Wella illumina is the way to go! Such a beautiful colour, turns out great every use

Love this toney got put onto it by a tiktok hairdresser... Last got my hair dyed in December and it's so healthy with the help of toning my roots

Love the result of Illumina colour.It's permanent but does fade after a few washes. The majority of colour is there, but it does fade.I'd still buy it again.

Great covering fantastic shine and not damage

Good professional colour follow instructions can't go wrong

Good product.