Why is it that the darker shades are more expensive ?

Good observation and it's normally down to demand and profit. If will can't locate it instore as is mostly the case due to limited darker shades instore your next route is online. But If you go online you will find the full shade range but darker shades depending on the Retailer may sell for more. Superdrug and Boots will always charge the same for their products.

What colour is one down from soft beige?

I imagine it would be porcelain. I have bought both shades and porcelain is lighter.

I have tan skin what shade should I go for?

I would go for a darker colour than classic beige. Next shade darker

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London Match Perfection Foundation SPF20, 200 Soft Beige

Product ID: 48546152

Details

Brand
Rimmel
Colour
Soft Beige
Item form
Liquid
Material Type Free
Cruelty free
Package information
Bottle
Product benefits
Tone Buildable

🎯Smart-tone tech for perfect match

💧24-hour hydration complex

🛡️SPF 20 sun protection

€ 21.99

Duties & taxes included

In stock

Sold byAmazon GreeceDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

✨ Unlock your flawless, hydrated glow with smart protection 🛡️

HYDRATE PROTECT - Infused with a 24-hour moisture complex plus SPF 20 to nourish skin while shielding from UV damage.
SMART TONE TECHNOLOGY - Adapts seamlessly to your unique skin tone, eliminating the guesswork of foundation matching.
CRUELTY FREE CONFIDENCE - Ethically crafted for all skin types, so you can glow guilt-free and join a community that cares.
FLAWLESS ALL DAY RADIANCE - Medium coverage with soft-focus finish blurs imperfections for a naturally perfected look.
LONDON LOOK FEARLESS YOU - Express your individuality with a foundation that embodies bold, authentic beauty inspired by the city’s vibe.

Rimmel London Match Perfection Foundation SPF20 in Soft Beige is a liquid foundation featuring smart-tone technology for a natural, personalized shade. It offers medium coverage with a semi-matte, soft-focus finish that minimizes imperfections and dark circles. Enriched with a 24-hour moisture complex and SPF 20, it hydrates and protects skin throughout the day. This cruelty-free formula suits all skin types and embodies Rimmel’s ethos of fearless, authentic beauty inspired by London’s vibrant style.

Specifications

ASIN	B015CMHHWE
ASIN	B015CMHHWE
Age Range Description	Adult
Benefits	Tone Enhancement, Imperfection Minimization, Buildable Coverage
Best Sellers Rank	1,447 in Beauty ( See Top 100 in Beauty ) 19 in Face Foundations
Brand Name	Rimmel
Colour	Soft Beige
Container Type	Bottle
Country Of Origin	United Kingdom
Country of origin	United Kingdom
Coverage	Light
Customer Reviews	4.6 4.6 out of 5 stars (3,698)
Customer reviews	4.6 4.6 out of 5 stars (3,698)
Finish Type	Semi-Matte
Global Trade Identification Number	03614220954059
Guaranteed software updates until	unknown
Is discontinued by manufacturer	No
Item Dimensions	32 x 32 x 127 millimetres
Item Form	Liquid
Item Type Name	Match Perfection Foundation 30Ml Iv
Item Weight	117 Grams
Item model number	99350102466
Manufacturer	COTY
Manufacturer	COTY
Manufacturer Contact Information	Coty UK & I Ltd, Rimmel London, SW19 4DR.
Manufacturer Part Number	34778804200
Material Type Free	Cruelty free
Model Number	99350102466
Number of Items	1
Package Type Name	Bottle
Product Dimensions	3.2 x 3.2 x 12.7 cm; 117 g
Recommended Uses For Product	Concealing, Even Complexion, Face makeup
Skin Tone	All
Skin Type	All
Special Features	Cruelty Free
Specialty	Skin Nourishing Formula
Sun Protection	20 Sun Protection Factor (SPF)
Unit Count	30.0 millilitre

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