milk_shake icy blond shampoo award winning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair ideal for maintaining icy, ash-toned color

This is the best shampoo ever if your blonde hair is brassy!! It won’t turn your hair purple if you leave it on long. It’s actually almost black looking, smells amazing and great price. It gives your hair beautiful volume. It works perfect for that nice cool blond effect and leaves your hair soft. My hair is not frizzy after using. Works perfect for my hair extensions!!!

The milk_shake Icy Blond Shampoo has been really good for keeping the brassiness out of my hair. It leaves my blonde looking cooler and brighter without making it feel dry. The smell is amazing and honestly one of my favorite parts about using it. A little goes a long way too, so you don’t need much product each wash. Overall, it works well, smells great, and helps keep my hair looking fresh between salon visits.

I absolutely love this shampoo! I don't use it every day as it's expensive, but about once a week, it's great to tone my platinum white-gray blond hair. Every time I use it, I get compliments on my hair. It's effective at cleansing my scalp and hair. Some purple shampoos leave a sort of residue on my scalp, but this does not. It also does not dry out my hair. It leaves my hair shiny and manageable with the perfect icy color. It's a very very dark purple, so if you leave it on too long, it may color your hair slightly purple, but leaving on for 2-5 minutes tends to give my hair a beautiful silvery-white color. It does have a strange artificial grape scent, but it's not overpowering and doesn't linger, so I don't find that bothersome. This is my holy grail toning shampoo!

I love it! It smells amazing, like grapes. It works about as well (if not better) than the name brand Olaplex. My hair is soft, feels healthy, and is toned extremely well. Great for if you're going for an ashier blonde. Very worth it. A little goes a long way too, so you don't need to buy it as often as a lower quality brand.

I have salt and pepper hair that was turning my salt, WAY more salt. I did not want to dye my hair, so someone recommended I try this shampoo and conditioner. If you are wanting to use it on grey hair, I would recommend you only use it once every two weeks, once a week at the very most. This shampoo and conditioner brought back the black in my hair that I have and really made it stand out. It did brighten the silver in it as well. I have received so many compliments on my hair since I started using this product and I can honestly say it's my natural color. I do use the conditioner like a hair mask and leave it in for about 30 minutes when I use it. The shampoo smells really good. It is expensive at first, but you really only use a small amount and you should only use it every other week so it really is a long lasting product which then makes it a really good price. The only issue I have with it, is because it is black shampoo, you have to make sure you don't get the shampoo or conditioner on anything. Your tub or shower also can get black from using this product, but it cleans right up with bathroom cleaner. I highly recommend this product if you have salt and pepper hair and would like more pepper with your salt.

I absolutely love this product. It keeps my blonde from looking dull and brassy.

i really enjoy this so far, but not sure if i love it. the smell is amazing and it really sticks, which i love! the tone is beautiful on my hair, but i really wish it stayed longer. if i use this on my hair, the next time i wash my hair itll be washing out, which is a total bummer because of how beautifully it tones my hair. i dont think it makes my hair feel much drier or anything, but i have been following it up with a hair mask so its hard to say. overall, the longevity is not there, which is why im taking away 2 stars. it just doesn't last long, and for the price point, it definitely should!

This stuff is awesome and smells great. Can be used as a mask but use cloves because it does stain under nails. Worked on my stubborn brass

Very good product

Good product. Arrived separately to other parcels in same order

smells so good

Sehr gut

Excelente producto no reseca el cabello y te deja el matiz muy padre