Directions Vivid Colours Violet Purple Semi Permanent Hair Dye 100ml, Vegan Deep-Conditioning Formula, Bright Red-Violet Shade - 2 Pack

I brought 2 tubs of directions hair dye when dip dying my hair blue. I already have quite blonde hair which can be sort of brassy in some parts but also very light in others, and because I didn't really want to damage my hair , I did not bleach it before hand. The colour still came out. I mixed conditioner with the dye before I put it on my hair hoping that it might come out faster , but then I decided to dye back over the top of it without mixing it with conditioner as it was already fading quite fast, and I wanted it to last a bit longer than that. Because my hair is sort of yellow-blonde and not bleached white, when I applied Atlantic blue onto the ends, predictably it went more greeney. To fix this, I mixed it with directions violet so the very ends would be more blue. What I did was : 1) mixed Atlantic blue with very small amount of conditioner and put it all over where I wanted it dip dyed . I blended it up so my hair faded into the colour 2)mixed the pure Atlantic blue hair dye with the pure violet hair dye and put that about three quarters of the way up the part that I already dyed, then blended it . 3) I left this in for 3 hours (you definitely don't need to put it on for that long, I just left it anyway) , and then washed it out. The result was a darkish green-blue which faded into a really dark blue. I love the result so much. I don't know how long it will last but 2 years ago I did it with lagoon blue (only went a light green, would not recommend on unbleached blonde hair if you actually want a stand out blue) and it lasted 3 weeks and sort of stained and never really came out. Therefore I'm guessing that over 6 weeks when I leave this one in, it will fade but stain my hair (I'm fine with cutting it out anyway). Overall : very good hair dye, does not damage hair, shows up well on light blonde hair , lasts a long time, smells okay, good for blending and mixing.

Love this, used it for years, I'm a hairdresser and I use it on myself, friends and family,you don't need a lot and lasts for weeks I'd say at least a month staying really bright and fades off gradually, when you re do your roots just use a comb and comb through any excess colour through your existing colour to refresh and brighten it up, highly recommend 😁

I got the "Alipne green" dye as I was wanting a change. Started off with a brown base. Didn't expect results too vibrant. Im really happy with these results though! I'll have to update this review when I experience more of the longevity and fading. But as of right now my hair is this beautiful Green/black colour. Looks black until some light reflects off it them BAM theres a beautiful emerald green! I've included a before and after for reference

Great conditioning colour. Directions is always my go to due to its vibrancy and lasting effect, with I nice colour fade. To top up regularly, mix with your conditioner and use with each hair wash. Makes hair feel so healthy despite it being dyed due to its conditioning affects. If hair isn’t lighter naturally then lightening hair before is recommended to achieve full vibrancy. I have used directions many times and for many colours, I like the red with a pink undertone so it fades to a colour that can be easily covered or removed but I do find some red directions colours come out pink from the start. Everyone’s hair is different and so I’m sure people will have different results but this brand is good for keeping hair healthy and it’s easy to apply and or touch up.

I have been using Directions colours for 1.5 years now and I am always extremely happy with them. Colour: The Cerise is incredibly vibrant and when dyed brand new it even has a slightly metallic shine. You can also mix the colours or use several colours next to each other, they match up wonderfully and blend nicely. Durability: I have very short, naturally blonde hair and I only colour the fringe, so I don't use a lot of the dye. The Midnight Blue I had at first lasted me nearly an entire year, but I am sure if I had dyed more of my hair it would have been gone a lot quicker. Due to the nature of my hair I have to wash it every day, and unless I am extremely careful (leaving the shampoo in for only a few seconds and not towelling at all before using a hair dryer), the Cerise colour vanishes completely within 14 washes. If I go swimming in chlorine water regularly, that goes down to 7 washes. It will lose its vibrancy within 3 or 4 washes and fade gradually thereafter. If I use all measures to protect the colour, I can make the vibrant stage last for a week, and it will remain a pastel shade for another week. After that, it becomes barely recognisable. While this is exactly what I want - I like changing around the colours and amount of hair that I colour, so being able to switch between styles or be colourless again within a week is a plus in my book - it might be too short lived for you if you want it to be vibrant for more than a few days. I have found that if I used another colour beneath it or mixed colours (especially with blue or purple) the pastel shade would just not vanish at all. Once, I decided that I wanted to start with a clean break and used a bleach shampoo to eventually get rid of the pastel. Note: While the Midnight Blue would just drain away without a mark, the Cerise always leaves the bath stained when I wash it right after dyeing. I always have bleach handy, regular bathroom cleaner won't cut it. Verdict: If you like really vibrant, punchy colours, that don't last for too long, Cerise from Directions is a great choice!

Had to dye my roots last minute. I opted for semi permanent since my hair is very damaged atm.. had an event to attend, cancelled. Entire body bright blue, entire shower bright blue. The event has been scrubbing myself and my shower all day, worst of all the colour hasn’t even stuck. Roots are still exactly the same with little blue patches, I ordered ebony btw. 😭. Then had to buy an array of cleaning products for my shower… incase you suffer the same, I found face cleanser helped take a lot of staining off my skin!! x

So i decided at 33 i've had enough of permenant box dye colour. Used to play around with non and semi permenant colours but they never lastet long, pigment wasnt strong enough and any pillow i had would be multicoloured! Decided to try la riche Directions as it seems less expensive than Manic Panic but reviews all over seemed good. My hair previously had brown roots and a lot of faded red/purple mids to ends. After bleaching 2 times (leaving it a week in between), with 30vol developer and rapid blue bleach powder (leaving for no longer than 20 mins as it got hot fast!) and using a conditioning hair mask, my hair was light blonde in places, but still had orangey parts and damaged on the ends! After a trim, i noticed one bit underneath was just stubborn and did not want to lighten so it stayed an orangey pink where i wanted to put the blue, but i didnt want to push the bleach anymore! Decided i would choose a mix of some deeper colours and brighter colours in case the orangey tones messed up the colours too much. I did shampoo my hair with elvive low shampoo and gently squeezed out the excess water with a towel before dying. The top half of my hair, which i seperated an inch above my ear, i did Dark Tulip at the roots going into Flamingo Pink from mids to ends. The under half of my hair i did Turquoise at the roots going into Lagoon blue. Now i have had many experiences with blue dye just turning mucky green and was always disappointed, but this is so AMAZING! The turquoise i would happily have over my whole head it is the kind of green hue that is like an emerald green with more blue in, love it. It worked really well over the more orange part of my hair too. Lagoon blue is stunning, again a deeper colour but not too dark and not too light. The Dark Tulip is a deep beautiful ruby purple that leans more to the red side and looks stunning with the pink, and oh my gosh the Flamingo Pink!!! Wow 😍 love the deeper pink, it goes so well with the rest and can be seen a mile away! So if you havent guessed i love these colours, they are thick enough in consistency that its not running off and painting your bathroom with every hand movement, but thin enough that a little goes a long way. As most people have said, and its no surprise, it does stain! A day later my hands are mostly back to normal colour but it has stayed under my nails and a little around my forhead. I always forget to try the vaseline around my hairline to prevent it. Dyed the bottom blue half of my hair first, rinsing it out with just warm water and pining it back up before I done the top pink half. After doing a gentle wash with a little Elvive Low Shampoo i found that there was no crazy amount of dye coming out even with it being the first wash. I had one 88ml pot of each colour. After doing my whole head i have 2/3rds left of each 88ml Dark Tulip and Turquoise, and 1/3rd left of the Lagoon Blue and Flamingo Pink. Plenty for touch ups! Went to bed with a towel over my pillow and slightly damp hair, woke up to no colour on my towel 😱 Speechless! Very excited to see how long this lasts using low shampoo and probably washing my hair twice a week at most. Will update this review if i can. Enjoy your colours beautifuls! ❤️

Having tried many (if not all!) the different hair dyes out there over the years, this is the only one I will use now. At the moment, I am blue. I get the best result by mixing Atlantic Blue with the Midnight Blue. You get a bright and pretty result that still look great even when fading, so you don't need to dye as often! NOTE: If you are using Atlantic Blue, make sure your hair has no yellow tones, or it can go green!! It still looks cool, but if in doubt, mix with a darker blue, as this will cover the yellow and leave you with a better, brighter blue result :) For the best results, use on bleached hair (it's more porous and absorbs the colour better). Shampoo your hair first with a ph neutral shampoo / or one that strips your hair. Whilst damp, apply the colour to the roots with a tint brush. Then continue to add the dye to the ends (whilst wearing gloves!! VERY IMPORTANT) and brush through. Make sure you brush well, as this emulsifies the colour and makes it take better. Apply a little more dye, and leave as long as you can (I usually leave mine around 3 hours - the longer you leave it, the better it lasts!). I tie mine up with a clip, and heat with a hairdryer to stop the drips! When washing the colour out, use conditioner only. This will help the colour last even longer. Be very careful... This product stains! Make sure you apply vaseline around the hairline before you use the dye, and have some stain remover wipes handy (from Superdrug for 49p). Best used after rinsing your hair...and also in the days following, when it comes off on your ears/face!! ;) If you're bleaching directly before dyeing, make sure you rinse the bleach out with shampoo (NOT conditioner as the dye won't take!), and make sure it is well washed, as any bleach remaining will affect the outcome of the colour. The colours can also be kept in a sealed container for as long as you need to. I have had some fantastic responses and comments on my hair... My favourite ones from the kids in my village who know me as 'the lady with the blue hair'. It's very sweet, but can be annoying on days you want to blend in with the crowd! Totally worth it tho :) Always use this seller. Fantastic that you can mix and match the colours, and delivery is super speedy.

Tras probar con el fluorescent green y el fluorescent lime green, y quedar muy contenta con el resultado me fui al naranja, mi sorpresa fue que 1.no es naranja fluorescente, sino fluorescente verde que de normal parece naranja, el tinte no se te queda en el pelo, al segundo lavado ya te tira a verde, un desastre.

Tolle Farben, die bei mir sehr ergiebig sind da ich eher Mische zu Pastelltönen. Fast geruchsneutral und untereinander mischbar. Für mich perfekt!

J'utilise ces produits depuis plus de deux ans, jamais déçue!! Le turquoise tiens vraiment longtemps! ( je fais ma couleur tous les deux mois) Livraison rapide, emballages toujours nikels! je recommande!

This dye has amazing staying power! I bought it for my son months ago and the color is still vibrant with daily shampoos. When applying be careful, it stains everything!

Leicht zu verarbeiten hält 3bis 4 Haarwäsche