

✨ Elevate your silver game — shine like you mean it!
L’Oréal Professionnel Serie Expert Silver Shampoo is a 500 ml salon-quality formula designed to neutralize yellow tones in light blonde, grey, and white hair. Enriched with magnesium and anti-yellowing agents, it nourishes and protects hair fibers while delivering a luminous shine and soft texture. Ideal for professionals and trendsetters who demand vibrant, cool-toned hair with every wash.






| Manufacturer | Loreal Professionnel |
| Package dimensions | 18.8 x 7.5 x 7.1 centimetres |
| Package Weight | 0.56 Kilograms |
| Item dimensions L x W x H | 6.7 x 6.7 x 21.6 centimetres |
| Item weight | 0.53 Kilograms |
| Brand | L'Oréal Professionnel Paris |
| Colour | silver |
| Country of Origin | France |
| Format | Liquid |
| Volume | 500 Millilitres |
| Scent | Frame |
| Special features | Glossy, Moisturising |
| Target audience | unisex |
| Item model number | E2317902 |
| Product Dimensions | 6.7 x 6.7 x 21.6 cm; 530 g |
| ASIN | B071KWYBZZ |
M**A
Doesn't leave hair purple like the biggest competitor
I've used it regularly for few months. As stated in topic, the best thing about it that it doesn't leave hair purple if you leave it for bit too long like the cheap purple shampoo does. It makes my bleached hair lovely silver colour.It does dry my hair slightly but after using good conditioner this is not a big issue.If I don't use it for a week or so I use just that shampoo and leave it for about 3-4 minutes and result is amazing.For daily use in the shower I simply mix in my hand a little of this shampoo with ordinary shampoo and leave it on for 30 seconds or so and it keeps the silver colour nicely. This way it lasts longer as it is quite expensive.Will never go back to the cheap version of purple shampoo.
A**R
Great product
Did the job
K**E
As described good value
On time and hoping it will work
A**R
Excellent size bottle with pump for sliver/grey hair.
I’ve been using a different salon strength purple shampoo on my light blonde hair, which gave me grey hair with a slight pinkish/lilac hue. I am actually growing out my natural grey so wanted to blend my old dyed blonde better, but I could only use my purple shampoo on the blonde ends. This L’Oreal purple shampoo is for grey and white hair and having read the reviews via google on it I decided it was worth trying on both my grey and blonde hair. Well just one use and my salt and pepper hair is definitely brighter, more silvery - fab! However, my dyed blonde looks more brownish, with a slight orangey tinge (slight mind) my ends were looking ashy grey with the other purple shampoo. Hmmm, I will try it again and see if it improves or gets worse. I’ll update my review too. I will say it’s super in grey/silver hair but unless your hair is very light blonde any darker blonde in hair does look light brown, I was not expecting that. It did leave my hair soft and it smells nice, I used disposable gloves, there was no staining on me or my shower though it’s a bright purple. It lathers up well too. I used a regular conditioner after.
E**A
Perfect for my silver locks
Lovely shampoo but you need to gauge the timing carefully, works a treat on keeping my colour fresh and used every 4 or 5 days has the desired effect, I have steel silver hair as a result of bleaching and toner and this keeps any yellow at bay keeping my colour shiny and fresh I use the L’Oréal vitamino colour range in between, shampoo conditioner and mask with great effects ct despite bleaching my hair is shiny and in great condition, long as I have silver hair I will use this shampoo.
S**N
Silver Fox
This does what it says. I had rather dirty looking bleached hair with about 90per cent of my own grey/white. I now have a lovely head of platinum hair. My hair is porus due to bleaching. I washed it first with my usual shampoo for damged hair then the toning shampoo. At this stage take care. It grabbed my hair and even though I just washed as normal but did not keep on ther was rather a lot of violet in the parts so gave it another rinse, and Presto perfect. I am thrilled with it. Not sure i will use it every wash. A lttle goes a long way. I feel quite glam now !!!!
G**U
The best shampoo for kill the yellow from the blonde hair
I tried a lot of this purple shampoos from the market…the cheap brands just make strange marks on the hair, without having a good effect on the hair. The purple shampoo from Maroccanoil it’s not drying the hair so much like the others but the effect on the yellow it’s not so powerful. The one from Kerastase ultra violet it’s amazing how change the yelp from the blonde hair, but it was drying to much my hair and my scalp. Once I was trying this purple shampoo from Loreal and it’s the best shot for my blonde hair. It’s makes my hair just perfect like colour, without drying my hair and make it like a brush. I just love this product. In the rest, I am using only Kerastase products for my hair, after I tried all of them.
A**S
Great product
I am not disappointed one bit. The best purple shampoo I've tried by far. It's worth spending that little bit more compared to high Street brands. It removed all the brassiness in the first wash that had accumulated over the weeks and my hair looks like I've been to the salon! Love it! Yes it does leave your hair dry but nothing that a decent conditioner can't sort.
Trustpilot
3 weeks ago
1 day ago