Can this get ride of box dye so I can have my natural colour back?

No this is a shampoo. It simply cleans any oils, product residues, pollution, etc from your hair. It cannot remove permanent dyes.

Does this help retain purple coloured hair ?

It’s suitable for any coloured hair I’m grey with highlights and it keeps the colour fresh. The reason I get it is you don’t have to wash your hair as often as it doesn’t use as many chemicals.

Is there salt in this as on the Colour Wow website it says it’s perfect for keratin treated hair but the ingredients say sodium chloride which is salt

Hi Lawley, Sodium Chloride is edible table salt and we do not specifically add this to our shampoo. The sodium chloride appears on the ingredient label since it is contained as a by-product in a few of the sulfate-free cleansers we use. and the concentration is less than 1%. We add it to our ingredients for full transparency but it has no negative effect on hair or scalp.

Have they changed the formula? It used to be clear but my bottle ordered from here had a yellow/orange tinge to it and doesn’t feel the same.

Hi as far as I know the formula hasn't been changed. It sounds like the one you have is contaminated as it shouldn't be that colour but clear. Contact the seller and get them to send you a replacement

Color Wow Color Security Shampoo Sulphate Free Colour Safe Shampoo

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Fully operational. Shipping worldwide, on schedule.Duty & taxes paid at delivery

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Description

💎 Elevate your hair game with the shampoo that leaves nothing behind but brilliance.

SCALP WELLNESS FIRST - Formulated to avoid clogging follicles or irritation, promoting a healthy scalp environment for lasting hair vitality.
EFFORTLESS STYLING BASE - No residue means your styling products absorb better, enhancing volume and shine for a flawless finish.
COLOR SAFE SULFATE FREE - Protect your vibrant color with a gentle formula free from sulfates, silicones, and harsh chemicals that strip moisture.
PURE CLEANSE ZERO RESIDUE - Experience a shampoo that rinses completely, leaving your scalp and hair ultra-clean without any dulling film.
LIGHT AS AIR FRESH AS MORNING - Enjoy hair that feels weightless and fresh after every wash—perfect for fine, thinning, or color-treated hair.

Color Wow Color Security Shampoo is a 250ml sulfate- and silicone-free formula designed specifically for color-treated and thinning hair. It rinses completely without leaving residue, ensuring a lightweight, fresh feel while protecting hair color and scalp health. Ideal for daily use, it supports vibrant, healthy hair by preventing buildup and irritation.

Specifications

ASIN	B00G187BFW
ASIN	B00G187BFW
Active Ingredients	Aqua/Water, Sodium Methyl 2-Sulfolaurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroamphoacetate, Sodium Methyl Cocoyl Taurate, Glycerin, Phenoxyethanol, Disodium 2-Sulfolaurate, Fragrance/Parfum, Sodium Cocoyl Glycinate, Sodium PCA, PEA G-150 Distearate, Propylene Glycol, Polyquaternium-22, Chlorphenesin, PPG-2 Hydroxyethyl Cocamide, Benzoi…
Age Range Description	Adult
Benefits	Cleanses without residue, buildup, or irritation — leaves hair and scalp fresh, light, and visibly healthy after every wash.
Best Sellers Rank	1,437 in Beauty ( See Top 100 in Beauty ) 79 in Shampoos (Beauty)
Brand Name	COLOR WOW
Customer Reviews	4.5 4.5 out of 5 stars (6,170)
Customer reviews	4.5 4.5 out of 5 stars (6,170)
Date First Available	31 Jan. 2014
Global Trade Identification Number	05060150185106
Hair Type	Coarse, Oily, Thinning, Fragile, Frizzy, Chemically Treated, Curly, Dry, Damaged
Is discontinued by manufacturer	No
Item Dimensions	21.3 x 7.6 x 15.2 centimetres
Item Form	Gel
Item Highlight	Sulphate-free shampoo, residue-free cleanse, colour-safe formula, healthy scalp, shiny healthy-looking hair
Item Weight	0.53 Pounds
Item model number	CW510
Liquid Volume	250 Millilitres
Manufacturer	COLOR WOW
Manufacturer	COLOR WOW
Manufacturer Part Number	CW510
Material Type Free	Paraben Free
Model Number	CW510
Number of Items	1
Other Special Features of the Product	damaged
Product Dimensions	21.27 x 7.62 x 15.24 cm; 238.14 g
Recommended Uses For Product	salon
Scent Name	Aloe Vera
Suitable Hair Colour	All Hair Colours
Unit Count	250.0 millilitre

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Color Wow Color Security Shampoo, Sulphate-Free, Colour-Safe Shampoo, 250ml

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Description

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